French athletic brand Le coq sportif has announced it will be bringing back the Polo Noah ahead of the 2016 French Open. The iconic tennis jersey is named for the iconic French tennis star Yannick Noah, who first wore the Polo Noah in 1986. 30 years later, the rerelease brings back the familiar color scheme with a fresh new fit on the iconic jersey.
In order to promote the new version of the Polo Noah, Le coq sportif had Yannick Noah himself model the new jersey for a dynamic nostalgia-driven campaign.
Given that consumers are still interested in vintage throwback sports wear that showcases their interests, it makes sense that brands would rechannel this momentum by offering new releases to satisfy this consumer desire.