Category
Art & Design
Oven Aesthetics
Trend cluster
Category
New Denim
Outerwear
Designers encourage personalization of the classic jean jacket silhouette.
4.6
Trend score
Trend
What is the New Denim Outerwear trend?
New Denim Outerwear: As consumers look for ways to emphasize individual personality while sticking to staples capable of going from the office to an evening out, many are selecting designer denim jackets that offer unique customizable features or that boast limited edition status from cult brands. Highlighting one of the safer ways one can transform a conventional piece into an outfit-altering fashion statement, this progression underlines the continued influence of the DIY movement, as well as the connection between personalization and exclusivity in the mind of the consumer.
Trend themes
Themes within the New Denim Outerwear trend
Three behaviours holding the trend together01
Co-branded apparel
Collaborative denim jackets and apparel by popular designers allows for personalization and exclusivity, showcasing the influence of the DIY movement.
02
Graphic designs
Bold graphics and unique designs on denim jackets by popular brands such as Levi's create modern and innovative styles that align with punk-influenced aesthetics and streetwear fashion.
03
Luxury pet-themed apparel
Limited-edition denim jackets by Gucci featuring cat and dog embroidery as well as other unique designs showcase the appeal of high-end and personalized clothing items that reflect the wearer's love for their pets.
Industry implications
What the New Denim Outerwear trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The fashion industry can look to co-branded and personalized apparel, bold graphic designs, and luxury-themed styles for inspiration and innovation opportunities.
For
Lifestyle and Pet Care
Pet owners and lifestyle brands can leverage the obsession with pet-themed, limited-edition clothing to create engaging and exclusive products.
For
Streetwear and Urban Fashion
Youth fashion and streetwear industry can leverage collaborations between designers and brands to create new and innovative styles that resonate with the urban culture and punk-inspired aesthetics.
Workshop question
Where can you provide a sense of customization in your offerings?
Trend signals
Trend signals for New Denim Outerwear
Trend score 4.6 out of 10, from popularity 61%, activity 68%, freshness 8%.
Popularity61%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the New Denim Outerwear trend
6 featured examples from Nov 9, 2016 to Feb 3, 2017CategoryFashion
Graphic Double Bunny Jackets
Levi's Trucker Jacket Was Given a Bold Update with Kinfolk's Help
The fashion industry can make use of graphic design and collaboration to produce eye-catching and exciting new products.
CategoryFashion
Western-Themed Designer Apparel
A Teaser of the Vetements Supreme Spring/Summer Line Was Released
The fashion and apparel industry can explore the potential of collaborations to create exciting and marketable streetwear collections.
CategoryFashion
Co-Branded Trucker Jackets
This New Levi's & UNDERCOVER Series Tributes a Style's 50th Anniversary
Fashion brands can leverage co-branding partnerships and limited edition releases to attract customers.
CategoryFashion
Collaborative Korean Rapper Apparel
G-Dragon's PEACEMINUSONE Label Joined with VERBAL and AMBUSH
Fashion retailers can leverage the collaborative fashion design trend by partnering with artists and designers to create exclusive collections that appeal to a wider audience.
CategoryLuxury
Pet-Branded Luxury Jackets
These Limited-Edition Gucci Jackets Feature Embroidered Cats and Dogs
Fashion retailers can capitalize on the trend of pet-branded luxury jackets to attract customers and drive sales.
CategoryFashion
Co-Branded Denim Jackets
This Levi's Jacket Was Made with olette & Ceizer for a New Capsule Line
Co-branded pieces can offer a unique value proposition to consumers and stand out within the crowded fashion industry.
