Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lemonade
Calling
The fashion world opts for sunny shades that make pieces pop.
4.0
Trend score
Trend
What is the Lemonade Calling trend?
Lemonade Calling: As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future.
Trend themes
Themes within the Lemonade Calling trend
Three behaviours holding the trend together01
Pop of Color Trend in Fashion
Fashion-forward individuals are increasing the use of head-turning accent pieces in bold yellow-based hues.
02
Vintage Fashion Trend
High-end casual wear especially hoodies, crewnecks and tees, featuring graphics from famous artists is trending.
03
Bold and Bright Colorway Trend in Sports Footwear
Sneakers with bold and bright colorways especially 70s-inspired shades of yellow are currently in-trend.
Industry implications
What the Lemonade Calling trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Pop of color, vintage fashion and casual wear graphic trends resonate with fast-fashion and streetwear brands.
For
Sports Footwear Industry
Bold colorway designs for sneakers especially in retro designs are trending with brands such as Nike and Jordan Brand.
For
Art and Design Industry
Art and design collaborations between brands and artists in the apparel industry are attractive to audiences who follow both.
Workshop question
How can your business utilize color of visual cues to highlight certain brand values?
Trend signals
Trend signals for Lemonade Calling
Trend score 4.0 out of 10, from popularity 39%, activity 73%, freshness 8%.
Popularity39%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Lemonade Calling trend
6 featured examples from Nov 8, 2016 to Feb 21, 2017CategoryFashion
Commemorative Martial Artist Streetwear
The New SSUR*PLUS Collection Honors Iconic Actor Bruce Lee
Opportunity for streetwear brands to tap into the nostalgia and cult following of iconic figures by creating commemorative collections.
CategoryFashion
Celebrity Sister Polaroid Editorials
The New Kendall + Kylie Line Was Promoted with Casual Shots
The fashion industry can capitalize on the trend of using polaroid images in editorials to enhance brand storytelling and create a nostalgic appeal.
CategoryLuxury
70s Loungewear-Inspired Fashion
The New Maison Margiela Lines Boasts Bold Cuts and Muted Hues
Disruptive innovation opportunities exist for fashion designers to create modern looks that incorporate vintage edge.
CategoryFashion
Co-Branded Artist Apparel
BEDWIN & THE HEARTBREAKERS Joined with Michael Carney for Its New Series
Opportunity for fashion brands to collaborate with artists and incorporate their unique graphics into clothing designs, appealing to consumers seeking unique apparel.
CategoryFashion
Chutney-Colored Sneakers
The New Air Jordan 13s from Nike are a Rework of a Popular 1998 Design
Fashion brands can leverage retro sneaker revivals and limited edition releases to create buzz, drive sales, and engage with their target audience.
CategoryFashion
Puffy Checkered Jackets
NEIGHBORHOOD Updated Its 'Line Crewman' Design with Fresh Colorways
High-end fashion brands can take inspiration from NEIGHBORHOOD's unique and contemporary menswear collection, experimenting with bold designs and luxurious materials.
