The fashion world opts for sunny shades that make pieces pop
Implications - As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future.
Workshop Question - How can your business utilize color of visual cues to highlight certain brand values?
Trend Themes
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Pop of Color Trend in Fashion — Fashion-forward individuals are increasing the use of head-turning accent pieces in bold yellow-based hues.
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Vintage Fashion Trend — High-end casual wear especially hoodies, crewnecks and tees, featuring graphics from famous artists is trending.
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Bold and Bright Colorway Trend in Sports Footwear — Sneakers with bold and bright colorways especially 70s-inspired shades of yellow are currently in-trend.
Industry Implications
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Fashion Industry — Pop of color, vintage fashion and casual wear graphic trends resonate with fast-fashion and streetwear brands.
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Sports Footwear Industry — Bold colorway designs for sneakers especially in retro designs are trending with brands such as Nike and Jordan Brand.
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Art and Design Industry — Art and design collaborations between brands and artists in the apparel industry are attractive to audiences who follow both.
6 Featured, 52 Examples:
204,944 Total Clicks
Date Range:
Nov 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:
