A new Kendall + Kylie collection that's dubbed 'Drop One' was recently promoted with an editorial that consists of various polaroid images.
Both of the sisters are shown in the images, which have a faded look to them. Most unique in the new Kendall + Kylie collection are the dramatic wide-leg pants that have a draw string at the top. When the pants are cinched, excess material pours over fashionably.
These pants are worn by both sisters throughout the editorial and come in bright yellow and gray variations. In one shot, Kendall matches the pants with a yellow sheepskin-lined jacket and a black tube top with a laced front. Also featured in the new Kendall + Kylie collection are distressed long-sleeve shirts, turtlenecks, fur accessories and more.
Image Credit: Kendall + Kylie
What's Driving This Trend
- Polaroid Editorials
- Utilizing polaroid images in editorials adds a vintage and authentic touch to fashion promotions.
- Dramatic Wide-leg Pants
- Incorporating wide-leg pants with draw strings creates a unique and fashionable silhouette.
- Distressed Fashion
- Distressed long-sleeve shirts, turtlenecks, and fur accessories bring a grunge-inspired aesthetic to fashion collections.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of using polaroid images in editorials to enhance brand storytelling and create a nostalgic appeal.
- Apparel
- Apparel companies can innovate by incorporating dramatic wide-leg pants with draw strings into their product offerings to cater to the demand for unique and trendy silhouettes.
- Retail
- Retailers can tap into the trend of distressed fashion by offering a variety of distressed long-sleeve shirts, turtlenecks, and fur accessories to cater to the customer demand for grunge-inspired styles.
