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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,217 more

Nutritious Noodle

Pasta incorporating health-conscious ingredients appeals to the halfway healthy

Implications - Indulgent pasta dishes are being upleveled with nutritious ingredients to satisfy the cravings of the modern “halfway healthy” consumer. Infusing noodles with good-for-you benefits such as protein or an extra boost of greens, appeals to the consumer who is trying to make healthier choices but isn’t ready to give up on all their favorite foods. This notes a shift away from extremely health-oriented foods to a much more accessible mode of wellness.
Workshop Question — While not all trends appeal to all consumers, how can you target the consumer who seeks self-improvement but isn't ready to fully commit?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
92,046 Total Clicks
Date Range:
Jan 16 — Mar 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cricket-Based Pastas
Cricket-Based Pastas
Bugeater Foods' Protein Pasta is Enriched with Ground Crickets
Bugeater Foods is a start-up that is currently developing a protein pasta that includes the addition of crickets that are finely ground into a powder. While eating insects is a common practice in... MORE
Fiber-Rich Diet Noodles
Fiber-Rich Diet Noodles
The Konjac Skinny Noodles are Weight Loss Food with Natural Ingredients
The market for weight loss foods is maintaining a strong presence as many consumers aim to shed some pounds or simply stay on top of a healthy lifestyle. The Konjac Skinny Noodles are positioned as... MORE
Pre-Packaged Vegetable Noodles
Pre-Packaged Vegetable Noodles
The Hungry Root Offers Carb-Free Noodle Alternatives
The Hungry Root vegetable noodles offer consumers a healthy alternative to grains and carbs with peeled veggies sliced to look like pasta that can be eaten under sauces. The brand offers a variety... MORE
Fermented Tea Noodles
Fermented Tea Noodles
The Ishimaru Sanuki Cha-udon Are Made Using Green Tea Extracts
The Ishimaru Sanuki Cha-udon noodles opt for an unconventional flavoring sourced from green tea extract that gives the pasta a unique taste and greenish hue. The noodles are a spin on the... MORE
Nutritious Legume Pastas
Nutritious Legume Pastas
These Single-Ingredient Pastas Offer an Alternative to Wheat-Based Pasta
‘Really Healthy Pasta’ is launching a line of legume pastas for those that are looking for an alternative to wheat. In recent years, many consumers have begun looking for better-for-you... MORE
Algae Noodle Soups
Algae Noodle Soups
Kipposhi's 'Clear Chicken Soup Blue' is Made with Spirulina and Ramen
In Tokyo, Japan, the Kipposhi restaurant is now serving an unusual ramen dish that’s bring called ‘Clear Chicken Soup Blue.’ True to its name, the dish is made with a broth that... MORE
Soy-Based Lasagna Sheets
Soy-Based Lasagna Sheets
These Noodles Have More Protein, Fewer Carbs and Cook in 20 Minutes
These lasagna sheets introduce a brand new food innovation for pasta lovers. Gafell recently launched lasagna sheets made from organic soybeans, blowing traditional lasagna sheets out of the water... MORE

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Vibrant Pasta Art
Vibrant Pasta Art
This Instagram Features Colorful Pasta Made Without Any Artificial Ingredients
Bolognese Sauce Bites
Bolognese Sauce Bites
In Australia, Domino's is Serving Meat Sauce-Stuffed Garlic Bread
Convenient Ready-to-Cook Vegetables
Convenient Ready-to-Cook Vegetables
Melissa's Produce Offers Nearly a Dozen Different Vegetables
Foodie-Focused Meal Brands
Foodie-Focused Meal Brands
'Simply Good' Offers Quality Food That Makes for Easy Cooking
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Chocolate-Covered Insect Snacks
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Ant-Filled Cocktails
Ant-Filled Cocktails
Native's Unique Bar Cocktail is Topped with an Edible Insect Garnish
Korean-Style Chicken Shops
Korean-Style Chicken Shops
Toronto's 'KABOOM Chicken' Serves Up Fried Chicken with Korean Flare
Ramen Clam Chowders
Ramen Clam Chowders
Ippudo is Now Producing a Limited-Edition Clam Chowder Ramen
Pasta-Inspired Utensils
Pasta-Inspired Utensils
The Monkey Business Pasta Fork Looks Like the Food that it Serves
3D-Printed Pasta Contests
3D-Printed Pasta Contests
Desall.com & Barilla Pasta are Challenging Designers to Make 3D Noodles
Fish Protein Noodles
Fish Protein Noodles
Oomi's Gluten-Free Noodles are Made from Whiting, Pollock and Hoki Protein
Gourmet Soda Pairings
Gourmet Soda Pairings
This Campaign is Changing Perspectives on Coca-Cola and Food
Noodle Fantasy Crossovers
Noodle Fantasy Crossovers
'Cup Noodle XV' is a Collaborative Parody of 'Final Fantasy XV'
Elderly Driver Ramen Discounts
Elderly Driver Ramen Discounts
Aichi Prefecture is Offering Seniors Ramen Discounts from Sugakiya
One-Minute Noodle Pouches
One-Minute Noodle Pouches
Tasty Bite's '1 Step-1 Minute Noodles' Come in Asian-Inspired Flavors
Soup-Scented Bath Salts
Soup-Scented Bath Salts
Village Vanguard's Bath Salts Smell Like Various Soup Flavors
Solo Dining Restaurants
Solo Dining Restaurants
Diners at Ichiran Eat in Solitary "Flavor-Concentration" Booths
Instant Curry Cups
Instant Curry Cups
Nissin's Spicy Curry Meal is Made with Rice Rather Than Noodles
Naturalistic Watercolor Oil Branding
Naturalistic Watercolor Oil Branding
The Oleos Sunflower Oil Packaging Focuses on Wildlife
Playful Camping Kits
Playful Camping Kits
This Travel Box Provides a Simple Packing Solution for Those Who Lack Time
Familiar Ingredient Branding
Familiar Ingredient Branding
Stouffer's Frozen Entrees Will Now Be Made with Fewer Ingredients
Pork-Topped Pastries
Pork-Topped Pastries
The 2016 Canadian National Exhibition Will Serve Pulled Pork Cinnamon Rolls
Insect-Covered Comfort Food
Insect-Covered Comfort Food
Bug Bistro is Debuting Two Insect-Topped Dishes at This Year's CNE
Chocolate Lasagna Desserts
Chocolate Lasagna Desserts
Olive Garden's Chocolate Caramel Lasagna is a Decadent Layered Dessert
Insect Pasta Sauces
Insect Pasta Sauces
These Alternative Pasta Sauces Are Made From Meal Worms and Crickets
Coloring Book Billboards
Coloring Book Billboards
This Roving Kabuto Noodles Billboard Inspires Calm in the City of London
Fast Casual Spaghetti Pies
Fast Casual Spaghetti Pies
Olive Garden is Offering its Famed Pasta Dishes in New Serving Formats
Piquant Mexican Pasta Recipes
Piquant Mexican Pasta Recipes
This Creamy Poblano Pasta Recipe is Satisfyingly Spicy
Gilded Ramen Dishes
Gilded Ramen Dishes
Koa Eatery Serves Ramen Noodle Dishes Decorated with Edible Gold Leaf
Conceptual Hairstyle Editorials
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'Life in Technicolor' by Fernando Gomez Spotlights Textured Wigs
Remixed Lasagna Entrees
Remixed Lasagna Entrees
This Chain is Set to Introduce Three New Hearty Lasagna Dishes
Vegan-Friendly Pizzas
Vegan-Friendly Pizzas
Whole Foods' 365 Everyday Value Brand is Now Carrying a Simple Vegan Pizza
Sustainably Farmed Pastas
Sustainably Farmed Pastas
Pangkarra Foods' Whole Grain Pasta is Versatile and Delicious
Fried Spaghetti Burritos
Fried Spaghetti Burritos
Chef Tym Bussanich Stuffs the Mexican Fare with Pasta Noodles and Sauce
Geometrical Boxed Soups
Geometrical Boxed Soups
This Student Project Imagines Soups Contained in Recycled Paper Boxes
Quick-Cooking Pasta
Quick-Cooking Pasta
Racconto's Bella Terra Rapido is an Organic No-Boil, No-Drain Pasta
Insect-Based Brownie Mixes
Insect-Based Brownie Mixes
This Protein-Rich Brownie Mix is Made with Cricket Flour
Creative Snack Bar Projects
Creative Snack Bar Projects
This Beijing Noodle Bar is a Side Project of David Ho Design Studio
Noodle Soup Apps
Noodle Soup Apps
The Noodler Smartphone Application is the Oracle for Noodle Soup Recipes
Hybrid Superfood Pastas
Hybrid Superfood Pastas
The Field Day Organic Fusilli Contains a Fusion of Brown Rice and Quinoa
Cricket Flour Pastas
Cricket Flour Pastas
This Nutritional Pasta is Made with Flour Milled from Edible Live Crickets
Small-Batch Beet Pastas
Small-Batch Beet Pastas
This Beet Fusilli is the Latest Pasta from Brooklyn's Sfoglini
Cheesy Dairy-Free Macaroni
Cheesy Dairy-Free Macaroni
Daiya's 'Cheezy Mac' is an Alternative to Comforting Dairy Foods
Vegan Ricotta Ravioli
Vegan Ricotta Ravioli
Kite Hill's Vegan Pasta is Stuffed with Almond Milk Ricotta
Tailored Seafood Bowls
Tailored Seafood Bowls
Sweetfin Poke Offers Both Signature and Build Your Own Food Options
Individualized Noodle Menus
Individualized Noodle Menus
Noodles & Company Entices Hungry Diners with Customizable Menus
Surrealist Pasta Purses
Surrealist Pasta Purses
These Tote Bags are Creatively Designed to Look Like Edible Noodles
Pop Culture Food Drawings
Pop Culture Food Drawings
Diego Cusano Creates Fanciful Illustrations Using Edibles and Pencil
Industrial Pasta Makers
Industrial Pasta Makers
The Phillips Avance Pasta Maker Produces Large Fresh Noodles in Miniutes
In-Flight Sushi Meals
In-Flight Sushi Meals
Korean Airlines Offers Fresh and Authentic Dishes to Travelers
Wood Pulp-Based Noodles
Wood Pulp-Based Noodles
This Company Has Developed a Type of Noodle Flour Made from Trees
Ramen-Infused Cereal Bars
Ramen-Infused Cereal Bars
These Rice Krispie Treats are Made with Instant Ramen Noodles
Noodle-Free Lasagna Recipes
Noodle-Free Lasagna Recipes
This Vegetarian Pasta Dish Contains No Actual Pasta at All
Protein-Enriched Pastas
Protein-Enriched Pastas
The Banza Chickpea Noodles Contain Added Protein to Compare to Meat
Legume-Based Pastas
Legume-Based Pastas
Tolerant Foods' Healthy Pasta is Made with Beans and Lentils
Hearty Lasagna Soups
Hearty Lasagna Soups
This Homemade Soup Uses Ingredients from the Classic Layered Noodle Dish
Grain-Free Plant Pastas
Grain-Free Plant Pastas
Better Than Noodles are Ideal for Gluten-Free Diets
Frozen Truffle Pastas
Frozen Truffle Pastas
Evol's Frozen Pasta Dinner Turns Mac & Cheese Gourmet
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