Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutritious
Noodle
Pasta incorporating health-conscious ingredients appeals to the halfway healthy.
3.3
Trend score
Trend
What is the Nutritious Noodle trend?
Nutritious Noodle: Indulgent pasta dishes are being upleveled with nutritious ingredients to satisfy the cravings of the modern “halfway healthy” consumer. Infusing noodles with good-for-you benefits such as protein or an extra boost of greens, appeals to the consumer who is trying to make healthier choices but isn’t ready to give up on all their favorite foods. This notes a shift away from extremely health-oriented foods to a much more accessible mode of wellness.
Trend themes
Themes within the Nutritious Noodle trend
Three behaviours holding the trend together01
Nutritious pasta substitutes
Pasta dishes are being upleveled with nutritious ingredients to satisfy the cravings of the modern “halfway healthy” consumer.
02
Innovative pasta ingredients
The addition of unlikely ingredients such as green tea extract, spirulina, and crickets to traditional pasta dishes adds an unexpected element for a new eating experience.
03
Weight loss food options
Products like Konjac Skinny Noodles are tailored for weight loss to provide a meal that is tasty without supplying eaters with all the various ingredients they may be trying to avoid.
Industry implications
What the Nutritious Noodle trend means for industry
Where the trend changes the playbookFor
Healthy Eating
Food manufacturers can capitalize on growing interest in healthier options by developing nutritious pasta alternatives and incorporating innovative ingredients.
For
Sustainable Food Sources
Incorporating crickets into pasta products offers an opportunity to showcase the sustainability of insects as a source of protein and foster greater acceptance of them as food sources.
For
Weight Loss Industry
Producing food tailored for weight loss can provide a market for consumers looking to shed pounds or stay on top of a healthy lifestyle.
Workshop question
While not all trends appeal to all consumers, how can you target the consumer who seeks self-improvement but isn't ready to fully commit?
Trend signals
Trend signals for Nutritious Noodle
Trend score 3.3 out of 10, from popularity 44%, activity 46%, freshness 8%.
Popularity44%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Nutritious Noodle trend
7 featured examples from Jan 22, 2016 to Feb 25, 2017CategoryLifestyle
Cricket-Based Pastas
Bugeater Foods' Protein Pasta is Enriched with Ground Crickets
This trend has particular relevance to the food industry, especially for pasta, noodles, and shakes.
CategoryLifestyle
Fiber-Rich Diet Noodles
The Konjac Skinny Noodles are Weight Loss Food with Natural Ingredients
The health and wellness industry can capitalize on the trend of weight loss foods by offering innovative and nutritious food options.
CategoryLifestyle
Pre-Packaged Vegetable Noodles
The Hungry Root Offers Carb-Free Noodle Alternatives
The food industry has an opportunity to innovate by developing more vegetable-based products to meet the growing demand for plant-based and low-carb options.
CategoryLifestyle
Fermented Tea Noodles
The Ishimaru Sanuki Cha-udon Are Made Using Green Tea Extracts
The food and beverage industry can explore innovative ways to incorporate unconventional flavors and ingredients in their products.
CategoryLifestyle
Nutritious Legume Pastas
These Single-Ingredient Pastas Offer an Alternative to Wheat-Based Pasta
The food and beverage industry can capitalize on the growing demand for healthier pasta alternatives by offering legume-based options.
CategoryLifestyle
Algae Noodle Soups
Kipposhi's 'Clear Chicken Soup Blue' is Made with Spirulina and Ramen
The food and beverage industry can explore new ways to incorporate algae as an ingredient and create visually appealing products with unconventional flavors.
CategoryLifestyle
Soy-Based Lasagna Sheets
These Noodles Have More Protein, Fewer Carbs and Cook in 20 Minutes
Innovations in the food industry such as soy-based pasta alternatives make it possible to cater to changing consumer demands for health and convenience.
