Pasta incorporating health-conscious ingredients appeals to the halfway healthy
Implications - Indulgent pasta dishes are being upleveled with nutritious ingredients to satisfy the cravings of the modern “halfway healthy” consumer. Infusing noodles with good-for-you benefits such as protein or an extra boost of greens, appeals to the consumer who is trying to make healthier choices but isn’t ready to give up on all their favorite foods. This notes a shift away from extremely health-oriented foods to a much more accessible mode of wellness.
Workshop Question — While not all trends appeal to all consumers, how can you target the consumer who seeks self-improvement but isn't ready to fully commit?