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Outerwear Alliance

Unique co-branded outerwear lines help cross-pollinate brand fans

Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values.
Workshop Question - If you were to launch a collaborative collection, which brand would you partner with and what would motivate that choice?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
160,482 Total Clicks
Date Range:
Apr 16 — Mar 17
Trending:
Warm

Featured Examples

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