Outerwear Alliance

Unique co-branded outerwear lines help cross-pollinate brand fans

Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values.
SCORE 6.7
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117,164 Total Clicks
Apr 16 - Mar 17
This Year and Warm
Featured Examples
Urban Outerwear Collaborations - The Supreme x North Face Collection Merges The Brands' Aesthetics
SCORE 6.6
Warm 2,608 Clicks Pub: Apr 13, 16
Urban Outerwear Collaborations
The Supreme x North Face Collection Merges The Brands' Aesthetics
A newly announced Supreme x North Face jacket collection will appeal to fans of both brands who seamlessly combine their esthetics in one collaborative offering. The Steep Tech collection reinvents... [More]
Dual-Branded Geometric Streetwear - The OFF-WHITE and Moncler Collection Blends Both Brand Motifs
SCORE 6.4
This Year and Warm 1,393 Clicks Pub: Feb 13, 17
Dual-Branded Geometric Streetwear
The OFF-WHITE and Moncler Collection Blends Both Brand Motifs
The collaborative capsule collection that was made by OFF-WHITE and Moncler consists of bold looks. Just five pieces are offered from the OFF-WHITE and Moncler collection, however this is enough... [More]
Collaborative Street Style Outerwear - This Stylish New GORE-TEX Series Was Made with Stussy
SCORE 6.3
This Year and Warm 1,483 Clicks Pub: Nov 25, 16
Collaborative Street Style Outerwear
This Stylish New GORE-TEX Series Was Made with Stussy
In preparation for winter, Stussy lent its expertise to help design a new GORE-TEX collection. Included are hats and a range of technical jackets. The caps are colored either bright pink or black... [More]
Oversized Winter Parkas - The Vetements x Canada Goose Jackets are Conceptually Modern
SCORE 6.5
This Year and Warm 1,005 Clicks Pub: Dec 17, 16
Oversized Winter Parkas
The Vetements x Canada Goose Jackets are Conceptually Modern
Canada Goose is a brand known for making functional winter parkas that can withstand the most brutal conditions on Earth, but the Vetements x Canada Goose jackets take a more contemporary spin on... [More]
Fashionable Nylon Parkas - Patta and Alpha Industries Partnered for a Line of Stylish Outerwear
SCORE 5.2
This Year and Warm 660 Clicks Pub: Nov 7, 16
Fashionable Nylon Parkas
Patta and Alpha Industries Partnered for a Line of Stylish Outerwear
Recently, Patta has been a part of numerous collaborative efforts—a nylon parka with Alpha Industries following apparel that was made with BAPE, Opening Ceremony, monkey time and Deus Ex... [More]
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