This Stylish New GORE-TEX Series Was Made with Stussy
Riley von Niessen — November 25, 2016 — Fashion
In preparation for winter, Stussy lent its expertise to help design a new GORE-TEX collection. Included are hats and a range of technical jackets.
The caps are colored either bright pink or black and each carries the GORE-TEX logo on the front -- with bold capital letters spelling it out. On the back, Stussy's name is included. Like the jackets, the hats are waterproof, windproof and breathable, making them well-suited for warm and cold weather alike.
In addition to this, the caps can be adjusted at the back, ensuring that consumers get a fit that's just right. The new GORE-TEX and Stussy jackets are also offered in bright pink and black, as well as olive.
The caps are colored either bright pink or black and each carries the GORE-TEX logo on the front -- with bold capital letters spelling it out. On the back, Stussy's name is included. Like the jackets, the hats are waterproof, windproof and breathable, making them well-suited for warm and cold weather alike.
In addition to this, the caps can be adjusted at the back, ensuring that consumers get a fit that's just right. The new GORE-TEX and Stussy jackets are also offered in bright pink and black, as well as olive.
Trend Themes
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Collaborative Street Style — Opportunity for brands to collaborate with streetwear brands to create stylish and functional outerwear collections.
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GORE-TEX Collection — Growing demand for fashionable yet weather-resistant clothing, opening up opportunities to design GORE-TEX collections with trendy brands.
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Adjustable Caps — Increasing trend of adjustable caps with brand logos, offering consumers customizable and comfortable headwear options.
Industry Implications
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Fashion — Fashion industry can incorporate GORE-TEX technology and collaborate with streetwear brands to create stylish and functional outerwear collections.
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Outdoor Gear — Outdoor gear industry can explore partnerships with fashion and streetwear brands to produce weather-resistant and fashion-forward jackets and hats.
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Accessories — The accessories industry can tap into the trend of adjustable caps with brand logos, offering a customizable and on-trend headwear option.
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