Participatory Party Culture

Millennial socializing sees a shift towards experiential drinking

Implications - As experience-seekers, Millennials are incorporating this sense of excitement into their socializing, with drinking events becoming more adventurous. Excursions like bachelor parties and celebratory occasions are being upgraded to private cabins, interactive beverage tastings and multi-sensory experiences. This shift in participation-based party culture exemplifies the Millennial preference to invest time and even finances into creating memorable bonding moments.
SCORE 7.1
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109,609 Total Clicks
Jul 15 - Oct 17
This Quarter and Warm
LifestyleDrinking
Featured Examples
Alcohol eCommerce Bars - The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
SCORE 8.6
This Quarter and V. Hot 862 Clicks Pub: Oct 6, 17
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
In Tokyo, Japan, Amazon will be setting up the pop-up Amazon Bar, which is set to showcase the many alcoholic drinks that may be purchased through its online ecommerce platform. The 78-seat Amazon... [More]
Cruise Ship Ice Bars - Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
SCORE 5.9
This Year and Warm 978 Clicks Pub: Mar 20, 17
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
Norwegian Cruise Line’s ice bar is a nightlife venue for passengers seeking a unique drinking experience while at sea. The chilly cocktail bar is an on-board activation sponsored by vodka... [More]
Multi-Sensory Gin Tastings - Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
SCORE 5.2
Warm 4,887 Clicks Pub: Sep 22, 15
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
In partnership with Bombay Sapphire, the Sanderson hotel bar in London is hosting a pop-up that will provide guests with a unique gin tasting. Right from the hotel bar, the ‘Gin Journey’... [More]
VR Champagne Tastings - Nicolas Feuillatte is Set to Host a VR Tasting Experience
SCORE 7.2
This Year and Warm 467 Clicks Pub: Jul 3, 17
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
Champagne brand Nicolas Feuillatte will be hosting a VR tasting experience that promises to immerse fans in a champagne-inspired world, complete with everything from secret orchards to luxe ballrooms.... [More]
Brewery Yoga Classes - The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
SCORE 4.7
Average 1,113 Clicks Pub: Jul 18, 15
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
In the strictest practices, yoga and alcohol are meant to be avoided altogether, but many modern yogis exercise flexibility when it comes to this rule. As unconventional as this pairing may be, the... [More]
Rooftop Beer Gardens - The Brooklyn Navy Yard is Set to Become a Culinary Hot Spot
SCORE 3.4
Mild 895 Clicks Pub: May 16, 16
Rooftop Beer Gardens
The Brooklyn Navy Yard is Set to Become a Culinary Hot Spot
Williamsburg’s Brooklyn Brewery recently signed a deal to turn the Brooklyn Navy Yard into a site of a new rooftop beer garden. Following the lead of other cities, the new drinking... [More]
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