Participatory Party Culture

Millennial socializing sees a shift towards experiential drinking

Implications - As experience-seekers, Millennials are incorporating this sense of excitement into their socializing, with drinking events becoming more adventurous. Excursions like bachelor parties and celebratory occasions are being upgraded to private cabins, interactive beverage tastings and multi-sensory experiences. This shift in participation-based party culture exemplifies the Millennial preference to invest time and even finances into creating memorable bonding moments.
SCORE 6.2
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124,200 Total Clicks
Feb 15 - Mar 17
This Year and Average
LifestyleDrinking
Featured Examples
Cruise Ship Ice Bars - Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
SCORE 6.5
This Year and Warm 916 Clicks Pub: Mar 20, 17
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
Norwegian Cruise Line’s ice bar is a nightlife venue for passengers seeking a unique drinking experience while at sea. The chilly cocktail bar is an on-board activation sponsored by vodka... [More]
Multi-Sensory Gin Tastings - Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
SCORE 5.5
Warm 4,201 Clicks Pub: Sep 22, 15
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
In partnership with Bombay Sapphire, the Sanderson hotel bar in London is hosting a pop-up that will provide guests with a unique gin tasting. Right from the hotel bar, the ‘Gin Journey’... [More]
Brewery Yoga Classes - The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
SCORE 4.9
Average 1,061 Clicks Pub: Jul 18, 15
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
In the strictest practices, yoga and alcohol are meant to be avoided altogether, but many modern yogis exercise flexibility when it comes to this rule. As unconventional as this pairing may be, the... [More]
Snowshoeing Wine Tours - This Unique Wine Tasting Takes Vino Lovers on a Wintry Trip
SCORE 3.4
Mild 1,342 Clicks Pub: Feb 10, 15
Snowshoeing Wine Tours
This Unique Wine Tasting Takes Vino Lovers on a Wintry Trip
This unique wine tasting hosted by the Georgian Hills Vineyards takes the form of a self-guided showshoeing adventure through wine country in the winter. Depending on how much of a trek you’re... [More]
Cyclist Wine Tours - The InGamba Tours Include Riding, Drinking and Eating
SCORE 3.4
Mild 857 Clicks Pub: Feb 5, 15
Cyclist Wine Tours
The InGamba Tours Include Riding, Drinking and Eating
João Correia is the founder of InGamba, a cycling tour company with an emphasis on food and drink. This tour is definitely for foodie’s who prefer to remain active! During the week-long... [More]
Exploratory Ale Tastings - The 'BC Ale Trail' Encourages the Discovery of Products and Places
SCORE 4.8
This Year and Average 256 Clicks Pub: Jul 12, 16
Exploratory Ale Tastings
The 'BC Ale Trail' Encourages the Discovery of Products and Places
A new ale tasting in British Columbia is being introduced to showcase some of the best craft beer, as well as some of the most beautiful sights in the Canadian province. The ‘BC Ale Trail&#... [More]
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