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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Participatory Party Culture

Millennial socializing sees a shift towards experiential drinking

Implications - As experience-seekers, Millennials are incorporating this sense of excitement into their socializing, with drinking events becoming more adventurous. Excursions like bachelor parties and celebratory occasions are being upgraded to private cabins, interactive beverage tastings and multi-sensory experiences. This shift in participation-based party culture exemplifies the Millennial preference to invest time and even finances into creating memorable bonding moments.
Workshop Question — Knowing that Millennials are more inclined to engage with experience-based activities, what is your brand doing to align with this mentality?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
104,106 Total Clicks
Date Range:
Mar 17 — Aug 19
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Inhalable Alcohol Mists
Inhalable Alcohol Mists
Vapshot's Alcohol MIST is an Experiential Way to Serve Liquor
With its Alcohol MIST, Vapshot offers a different way for adults to consume alcohol by inhaling micro-droplet alcohol shots from a balloon. The experiential alcohol shots have the potential to be a... MORE
Storytelling Alcohol Pop-Ups
Storytelling Alcohol Pop-Ups
This Maker’s Mark Pop-Up Spotlights Craftsmanship and Brand History
Kentucky bourbon brand Maker’s Mark opened an interactive pop-up inside Singapore’s Scotts 27 restaurant earlier this month. The activation aimed to educate visitors about the brand’s... MORE
Alcohol eCommerce Bars
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
In Tokyo, Japan, Amazon will be setting up the pop-up Amazon Bar, which is set to showcase the many alcoholic drinks that may be purchased through its online ecommerce platform. The 78-seat Amazon... MORE
Vapor-Tasting Experiences
Vapor-Tasting Experiences
Bombay Sapphire's Flavor Experience Involves Scented Vapor Droplets
Bombay Sapphire is now offering a unique flavor experience for those in Amsterdam and New Zealand who visit its glasshouse activation.  Inside the activation, visitors are meant to find... MORE
Cruise Ship Ice Bars
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
Norwegian Cruise Line’s ice bar is a nightlife venue for passengers seeking a unique drinking experience while at sea. The chilly cocktail bar is an on-board activation sponsored by vodka... MORE
Cocktail-Dispensing Fountains
Cocktail-Dispensing Fountains
Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain
For the launch of Tanqueray’s new orange gin, the brand will be launching a cocktail fountain that pours “Rosy Negronis” made with a combination of the all-new Tanqueray Flor de... MORE
VR Champagne Tastings
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
Champagne brand Nicolas Feuillatte will be hosting a VR tasting experience that promises to immerse fans in a champagne-inspired world, complete with everything from secret orchards to luxe ballrooms.... MORE

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