Category
World
Layered Getaways
Trend cluster
Category
All-In-One
Booking
The travel industry is creating platforms that leverage combo offerings.
4.3
Trend score
Trend
What is the All-In-One Booking trend?
All-In-One Booking: Booking platforms allow for paired experiences rather than simply offering flight and hotel listings are satisfying the need for unique experiences as well as convenience by allowing consumers to book everything they want all together. With Millennials specifically having a greater interest in travel experiences than previous generations, the travel industry is adapting to cater directly to this growing interest.
Trend themes
Themes within the All-In-One Booking trend
Three behaviours holding the trend together01
All-In-One Booking
The rise of booking platforms that leverage combo offerings is satisfying the need for unique experiences
02
Relationship-Based Hotel Searches
Companies are creating search options for couples looking for hotels that are less discriminating of their official status
03
Independent Hotel-Booking Platforms
Booking platforms are catering to the needs of millennial travelers by providing a selection of independent hotels that only offer essentials
Industry implications
What the All-In-One Booking trend means for industry
Where the trend changes the playbookFor
Travel Technology
The travel industry is utilizing technology to offer unique and convenient booking experiences for consumers
For
Hospitality
The hospitality industry is adapting to cater to the needs of millennial travelers by providing affordable accommodations with essential amenities
For
Music Entertainment
The booking industry is catering to the needs of millennial travelers by offering curated vacation experiences that revolve around music and entertainment
Workshop question
How can your brand meet the growing consumer desire for curation and convenience?
Trend signals
Trend signals for All-In-One Booking
Trend score 4.3 out of 10, from popularity 67%, activity 55%, freshness 8%.
Popularity67%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the All-In-One Booking trend
5 featured examples from Apr 30, 2016 to Mar 3, 2017CategoryWorld
Music-Focused Travel Platforms
Travel Together Combines Flights and Hotels with Entertainment
Disruptive innovation opportunity: Develop innovative technologies or services that enhance the travel experience, such as virtual reality tours or personalized trip planning AI.
CategoryTech
Comprehensive Travel Apps
The Google Trips App Makes It Easier to Book Vacations on a Smartphone
The travel and tourism industry can benefit from comprehensive travel apps by integrating features into their existing platforms or creating new platforms to better compete in the…
CategoryTech
All-In-One Travel Apps
Sygic's Trip-Planning GPS App Inspires, Handles Bookings and More
Companies focusing on travel technology can innovate and create all-in-one travel apps to cater to the needs of modern travelers.
CategoryWorld
Independent Hotel-Booking Platforms
ZEN Rooms Caters to the Needs of Millennial Travelers
The hospitality industry can embrace ZEN Rooms' model to cater to millennial travelers who prioritize simplicity and affordability.
CategoryLifestyle
Relationship-Based Hotel Searches
Indian Hotel Booking Platform Helps Couples Find Romantic Hotels
The hospitality industry can capitalize on the trend of relationship-based hotel searches by creating customized packages and services that cater to couples seeking romantic exper…
