The travel industry is creating platforms that leverage combo offerings
Implications - Booking platforms allow for paired experiences rather than simply offering flight and hotel listings are satisfying the need for unique experiences as well as convenience by allowing consumers to book everything they want all together. With Millennials specifically having a greater interest in travel experiences than previous generations, the travel industry is adapting to cater directly to this growing interest.
Workshop Question - How can your brand meet the growing consumer desire for curation and convenience?
Trend Themes
1. All-in-one Booking - The rise of booking platforms that leverage combo offerings is satisfying the need for unique experiences
2. Relationship-based Hotel Searches - Companies are creating search options for couples looking for hotels that are less discriminating of their official status
3. Independent Hotel-booking Platforms - Booking platforms are catering to the needs of millennial travelers by providing a selection of independent hotels that only offer essentials
Industry Implications
1. Travel Technology - The travel industry is utilizing technology to offer unique and convenient booking experiences for consumers
2. Hospitality - The hospitality industry is adapting to cater to the needs of millennial travelers by providing affordable accommodations with essential amenities
3. Music Entertainment - The booking industry is catering to the needs of millennial travelers by offering curated vacation experiences that revolve around music and entertainment
