In the last year, GPS navigation tool Sygic decided to refocus its business on travel, with an emphasis on providing all of the necessary resources for "inspiring, planning, booking and tailoring the entire vacation through just one app."
The iOS and Android 'Sygic Travel: Trip Planner & City Guide' app functions as an all-in-one travel guide, weather forecaster, trip planner and virtual guidebook to a city's major attractions. Most notably, the app even boasts the ability to work offline, which is of the utmost importance to many young travelers who are visiting a foreign country and need a navigational system to get around.
Apps and services like these are incredibly important for targeting Millennial travelers, a demographic that prefers to book the entirety of their trips through mobile devices.
What's Driving This Trend
- All-in-one Travel Apps
- Opportunity for companies to develop comprehensive travel apps that provide all necessary resources for planning and booking vacations.
- Mobile Trip Planning
- Advancement in mobile trip planning tools that offer offline navigation and comprehensive city guides meet the needs of millennial travelers.
- Offline GPS Navigation
- Offline GPS navigation apps cater to the travel needs of young explorers in foreign countries where internet connectivity may be limited.
Who This Affects Most
- Travel Technology
- Companies focusing on travel technology can innovate and create all-in-one travel apps to cater to the needs of modern travelers.
- Mobile App Development
- Opportunity for mobile app developers to create user-friendly and comprehensive trip planning apps.
- Tourism and Hospitality
- Tourism and hospitality companies can leverage all-in-one travel apps to enhance the overall travel experience for their customers.
