Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accelerated
Spaghetti
Pasta products are redesigned to be made with minimal effort.
2.7
Trend score
Trend
What is the Accelerated Spaghetti trend?
Accelerated Spaghetti: Staying competitive in the ready-to-eat category, CPG brands are eliminating mundane tasks from consumer lifestyles, to the point where boiling water to cook pasta is becoming passé. With increasingly busy schedules, the modern consumer has come to expect instant gratification in all areas, resulting in innovative noodles that are fast, portable and most of all, convenient.
Trend themes
Themes within the Accelerated Spaghetti trend
Three behaviours holding the trend together01
Convenient Pasta Options
As consumers demand increasingly time-saving solutions, pasta products continue to evolve to be ready-to-eat or quick-cooking.
02
Improved Nutritional Value of Instant Noodles
As the instant noodle market faces negative publicity for being high in sodium and unhealthy, new developments in fortified flavors and healthy ingredients are emerging.
03
Alternative Cooking Methods
As consumers seek out time-saving cooking solutions, alternative cooking methods like microwaving and dehydrating gain popularity.
Industry implications
What the Accelerated Spaghetti trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
In order to keep up with the demands of busy consumers, businesses within the food and beverage industry need to stay innovative in producing quick and healthy meal options.
For
Packaging Industry
As more companies move towards on-the-go meal options, packaging solutions that are compostable, recyclable or biodegradable are becoming increasingly important.
For
Kitchen Appliance Industry
As consumers require quicker and easier meal preparation methods, innovations in kitchen appliances like microwaves and small portable stoves may become more popular.
Workshop question
What are some steps in your consumers' journey that could be easily eliminated?
Trend signals
Trend signals for Accelerated Spaghetti
Trend score 2.7 out of 10, from popularity 35%, activity 38%, freshness 8%.
Popularity35%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Accelerated Spaghetti trend
6 featured examples from Feb 26, 2016 to Mar 2, 2017CategoryLifestyle
Quick-Cooking Pasta
Racconto's Bella Terra Rapido is an Organic No-Boil, No-Drain Pasta
Disruptive Innovation Opportunity: Introduce improved packaging and preservation methods for quick-cooking pasta products to extend shelf life and enhance convenience for consumer…
CategoryLifestyle
Microwavable Pasta Pouches
The Prego Ready Meals Serve as a Tasty and Convenient Meal Solution
Opportunity to develop new packaging technologies that enhance the convenience and functionality of microwavable food products.
CategoryLifestyle
Artisan Pasta Kits
These Macaroni and Cheese Kits Were Created to Taste Homemade
The food and beverage industry offers opportunities for creating and marketing artisan pasta kits.
CategoryEco
Dehydrated Spaghetti Dinners
This Gourmet Spaghetti Dinner Requires Nothing but Water to Prepare
The camping provisions industry can leverage dehydrated meal options and eco-friendly packaging to better cater to consumers' needs when traveling or outdoor activities.
CategoryLifestyle
Nutritious Noodle Cups
NutriPot's Healthy Noodles Provide Essential Vitamins and Minerals
Opportunity for food and beverage companies to create healthier and more convenient meal options.
CategoryLifestyle
15-Minute Microwave Lasagnas
This Epicurious Recipe Shows How to Make Lasagna in the Microwave
As more consumers seek to prepare meals in the microwave, there is an opportunity for kitchen appliance manufacturers to create new, innovative products that are specifically desi…
