Preferential Pod

Specialized capsules acknowledge lifestyle-tailored consumption habits

Implications - As capsule packaged beverages become more mainstream, early adopters begin looking for specialized pods designed to suit their particular lifestyle preferences. Already proven to be a hit with consumers, pods are now being nichefied to hit more targeted markets and appeal to consumers seeking new and exciting evolutions of instant beverages. Increasingly innovative diversification in offerings denotes a demand for heightened customization in the food and beverage industries.
SCORE 7.6
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59,530 Total Clicks
Nov 16 - Mar 17
This Year and Warm
LifestyleFoodDrinking
Featured Examples
Biodegradable Coffee Pods - CRU Kafe Offers Guilt-Free, Nespresso-Compatible Single-Serving Pods
SCORE 7.7
This Year and Hot 1,004 Clicks Pub: Feb 2, 17
Biodegradable Coffee Pods
CRU Kafe Offers Guilt-Free, Nespresso-Compatible Single-Serving Pods
CRU Kafe is a London-based start-up that is working to remove the guilt pangs that accompany coffee drinking for many environmentally conscious consumers. Though at-home coffee machines that use... [More]
Compostable Single-Origin Coffee Pods - The Colonna Compostable Nespresso Coffee Pods are Convenient
SCORE 7.6
This Year and Hot 854 Clicks Pub: Feb 10, 17
Compostable Single-Origin Coffee Pods
The Colonna Compostable Nespresso Coffee Pods are Convenient
Pod and capsule coffee machines have been slammed by many for being inherently wasteful, so brands are responding with new solutions like the Colonna Compostable Nespresso Coffee Pods. The new... [More]
Aged Colombian Coffee Pods - Nespresso Has Unveiled Limited-Edition Aged Coffees for its Machines
SCORE 7.5
This Year and Warm 634 Clicks Pub: Feb 8, 17
Aged Colombian Coffee Pods
Nespresso Has Unveiled Limited-Edition Aged Coffees for its Machines
Taking inspiration from the process of creating a fine whisky or cheese, these new Nespresso aged coffee pods are intended to provide coffee enthusiasts with a more refined flavor experience. The... [More]
Marijuana Coffee Pods - 'Brewbudz' Offers a Coffee Pod Infused with Cannabis Flower
SCORE 7.4
This Year and Warm 1,223 Clicks Pub: Nov 30, 16
Marijuana Coffee Pods
'Brewbudz' Offers a Coffee Pod Infused with Cannabis Flower
Coffee pods are a quick and convenient way for consumers to make their own cup of morning joe, but Brewbudz, a California company, is adding an extra ingredient into the routine. Brewbudz offers... [More]
Artisan Coffee Capsule Kiosks - Colonna Coffee's Popup Boasts Specialty Drinks and Tonal Branding
SCORE 6.5
This Year and Warm 650 Clicks Pub: Jan 13, 17
Artisan Coffee Capsule Kiosks
Colonna Coffee's Popup Boasts Specialty Drinks and Tonal Branding
Colonna Coffee’s artisanal popup opened its doors in London recently and served up a menu of the coffee capsule brand’s specialty blends. Known for its high quality coffee range, the... [More]
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