Outdoor play takes inspiration from action-packed movies
Implications - Drawing directly from action adventure movies, toy brands are enticing children to go outside and get some exercise through adventure-inspired toys. This increased preference towards outdoor play indicates a parental desire to encourage children to step away from the screen and increase social interaction through physically engaging imaginative play.
Workshop Question - What are the biggest influences in your consumer's lifestyle and how can you leverage those to create impact?
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Date Range:
Dec 15 — Sep 17
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