Social media-driven movements surpass aesthetics and permeate ways of living
Implications - In the days before social media, big movements in pop culture were mostly centered around tangible items, such as clothing or music. The age of social media, however, places a focus on the whole lifestyle of the consumer, paving the way for niche movements based in a 360-degree way of life.
Workshop Question - How can your brand integrate itself more seamlessly into consumers' day-to-day routine?
Trend Themes
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Social Media-driven Movements — Brands can now focus on niche movements based in a more holistic and 360 degree way of life, beyond just aesthetics.
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Analog Organizational Systems — Analog organizational systems like The Bullet Journal offer freedom and flexibility, beyond the digital world.
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Organizational Diet Plans — Organizational diet plans, inspired by Marie Kondo's philosophy, can help readers adopt a more intuitive and lifestyle-focused eating approach.
Industry Implications
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Skincare — Brands can explore innovative ingredients, such as coffee and coconut, to create powerful and holistically focused skincare products like Frank Body's Babe Island Kit.
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Organizational Tools and Systems — Brands can offer more analog organizational systems, like The Bullet Journal, to provide a more flexible and efficient way of staying organized.
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Healthy Living — Brands can offer more organizational diet plans that focus on a more lifestyle-focused and intuitive approach to clean eating, like the two-week diet plan by Well and Good.
4 Featured, 31 Examples:
86,795 Total Clicks
Date Range:
Nov 16 — Feb 17
Trending:
Untested
Consumer Insight Topics:
