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Pale Pink Persuasion

Millennial pink persists in all forms of branding and fashion

Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms.
Workshop Question - Considering the art of subtlety, how can your brand present a more cohesive, united social media presence?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 90 Examples:
208,425 Total Clicks
Date Range:
Jan 16 — Apr 18

Featured Examples

Sublime Fashion Branding
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
Fashion boutique Middle Sister is a Vancouver-based business that carries a number of local designer products. In addition to its clothing and accessory range, the boutique carries a number of... MORE
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
Korean shoemaker Sovo has launched Nuca skincare line, a contemporary beauty brand that stands out thanks to subtle matte pink packaging and delicate typography. The new venture is a collaboration... MORE
Social Media-Inspired Beer
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
When it comes to “successful” photos on Instagram, there seems to be a winning formula, which the Hash Beer embraces fully. From its name to the pastel pink bottles and clean white labels,... MORE
Miniature Beauty Advent Calendars
Miniature Beauty Advent Calendars
Charlotte Tilbury's Cosmetics are Packaged in this Calendar
Charlotte Tilbury cosmetics are some of the most sought-after among beauty gurus. For the people who have a makeup lover in their lives, this luxurious advent calendar would likely make an excellent... MORE
Modernized Velcro Sneakers
Modernized Velcro Sneakers
adidas Originals Gave Its Popular Stan Smith Model an Attractive Update
The Stan Smith is well-loved by consumers, with a simplistic construction that’s recognizable, versatile and comfortable—looking to bring a new edge to it however, adidas Originals... MORE
Millennial Pink Track Sets
Millennial Pink Track Sets
Reebok's New Pink Track Suit is Comfortable and Perfect for Spring
Athletic company Reebok released a new millennial pink track suit, made to be a staple outfit in any Spring wardrobe this season. The sweatshirt is made with an ultra-soft French terry fabric in... MORE
Millennial Pink Coffee Cups
Millennial Pink Coffee Cups
Starbucks' New Cherry Blossom Cups are Perfect for Spring
Starbucks created a new line of Cherry Blossom cups, welcoming Spring with the classic Millennial pink color. Following the release of the Strawberry Honey Blossom Creme Frappuccino, the brand... MORE
Artisanal Rose Water Concepts
Artisanal Rose Water Concepts
Rosita is a Rose Water Brand Concept by Parisian Agency JOAM
Rosita is a rose water brand concept developed by Parisian agency JOAM. In order to create a delicate, feminine branding scheme that still felt modern, JOAM used a dusty rose pink and rose imagery... MORE
Gum-Inspired Lip Salve Packaging
Gum-Inspired Lip Salve Packaging
Glossier Has Released a Limited Edition Balm Dotcom Three-Pack
This handy three-pack of Glossier’s instantly iconic Balm Dotcom is a limited release just in time for Valentine’s Day. Boasting an epic packaging concept, the Balm Dotcom three-pack... MORE
play_circle_filled Millennial Pink Perfumes
Millennial Pink Perfumes
Bulgari's Omnia Pink Sapphire Boasts an Effervescent, Whimsical Scent
Luxury Italian jewelry house Bulgari just introduced its newest fragrance, Omnia Pink Sapphire, and it is one that’s specifically been launched for the Millennial consumer. In terms of scent,... MORE

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