The Stan Smith is well-loved by consumers, with a simplistic construction that's recognizable, versatile and comfortable -- looking to bring a new edge to it however, adidas Originals infused its silhouette with some fresh components for a pair of modern Velcro sneakers.
Swapping out the usual white upper, adidas Originals makes use of light pink and charcoal, which are made out of soft premium leather. The German giant's branding is displayed very minimally on the Velcro sneakers -- with perforations down the side rather than solid stripes. On the heel of both, the colorway changes from its mostly monochrome look -- adopting complementary tones of brown to offer more attention to adidas' logo which appears over top of it.
What Makes This Trend Stand Out
- Modern Velcro Sneakers
- Opportunity to innovate by incorporating Velcro closures into sneaker designs for a modern and convenient alternative to laces.
- Premium Leather Materials
- Opportunity to use high-quality leather in sneaker production to create a luxurious and stylish product.
- Minimalist Branding
- Opportunity to use subtle and minimal branding techniques on sneakers, such as perforations and understated logos.
Sectors Adopting This
- Footwear
- Opportunity for footwear companies to enhance sneaker designs with modern Velcro closures and premium leather materials.
- Fashion
- Opportunity for the fashion industry to embrace minimalist branding techniques and incorporate them into sneaker designs.
- Sports Equipment
- Opportunity for sports equipment companies to introduce modern Velcro sneakers that provide convenience and comfort for athletes.
