Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Rustic Leisure

Older Millennials engage in bucolic pastimes in a move toward simplicity

Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure.
Workshop Question - How are you catering to millennials' desire for simplicity? What ways could your brand help them "unplug"?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
214,956 Total Clicks
Date Range:
Aug 16 — Oct 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Axe Throwing Events
Axe Throwing Events
Bad Axe Throwing Puts a Spin on a Stereotypical Canadian Sport
While the idea of hurling steel hatchets at a plank of wood may sound like something only a lumberjack would do, Bad Axe Throwing has managed to turn the activity into a recreational sport that... MORE
DIY Wooden Beehives
DIY Wooden Beehives
This Beehive Was Created as Part of a Movement to Save Bees
The ‘Bee Project’ was created by the Barcelona-based self-publishing firm ‘Publications for Pleasure’ and the agency enlisted Octavio Barrera to create a wooden beehive for... MORE
Mini House Homeshare Promotions
Mini House Homeshare Promotions
The Kinetohaus Airbnb Rental Provides a Taste of Tiny House Living
Those out there that are curious about tiny house living might want to get themselves a booking with the Kinetohaus through Airbnb. The Kinetohaus, which translates to “moving house,”... MORE
Restored 1920s Bowling Alleys
Restored 1920s Bowling Alleys
'Highland Park Bowl' is a Historically Accurate Recreation
Billed as “LA’s Oldest Bowling Alley,” Highland Park Bowl in Los Angeles is a beautifully restored bowling alley. ‘The 1933 Group,’ a bar design firm that specializes... MORE
Portable Beekeeping Kits
Portable Beekeeping Kits
Wildlife World's Urban Bee House Doubles as a Compact Nest
Wildlife World’s portable beekeeping kit doubles as a makeshift nest for local honeybees and is ideal for use in backyard or balcony spaces. The brand specializes in sustainable and socially... MORE
Beanbag Game Bars
Beanbag Game Bars
Toronto's Bangarang is a Place to Play Indoor Cornhole
Bangarang is an all-new game bar in Toronto that’s run by the same people who introduced the city to the lawn bowling bar Track & Field a few years ago. This new cocktail bar serves as a... MORE
DIY Sourdough Kits
DIY Sourdough Kits
'Bake Your Own' Makes All-Natural Bread That Can Be Prepared from Frozen
‘Bake Your Own’ makes it possible for consumers to enjoy freshly baked bread from frozen, with a customizable twist. The all-natural sourdough used by Bake Your Own is specifically... MORE

Related Trend Reports & Custom Market Research

Related Examples

Pop-Up Philanthropic Bars
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
Alcohol eCommerce Bars
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
3D-Printed Cafe Bars
3D-Printed Cafe Bars
MX3D's 'Cucuyo' is a Cocoon-Shaped Outdoor Grab-and-Go Cafe
Self-Serve Beer Stations
Self-Serve Beer Stations
Reading University's 'Beer Wall' Features 16 Varieties on Tap
In-Store Aromatherapy Bars
In-Store Aromatherapy Bars
Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
Futuristic Urban Cereal Bars
Futuristic Urban Cereal Bars
New York's Cereal Bar is Expanding Globally with 'Kith Treats Tokyo'
Prison-Themed Pop-Up Bars
Prison-Themed Pop-Up Bars
'Alcotraz' is a Cocktail Bar That Puts Patrons Behind Bars
60s-Inspired Icelandic Bars
60s-Inspired Icelandic Bars
Mat Bar's Interior Takes Cues from the History of the Building
Symbiotic Fish Tank Gardens
Symbiotic Fish Tank Gardens
The Springworks Microfarm Aquaponic Garden Grows Fresh Produce
Weatherproof Garden Protectors
Weatherproof Garden Protectors
The Miniature Greenhouse Garden Row Tunnel Keeps Plants Secure
Swirling Sand Art Machines
Swirling Sand Art Machines
The 'SandScript' Automatic Sand Drawing Machine is Hypnotic
Electric Vehicle Driver's Licenses
Electric Vehicle Driver's Licenses
Renault's Subsidized Driver's Licenses Encourage Eco Transport
Spherical Vegetable Growers
Spherical Vegetable Growers
The 'OGarden' is an Indoor Garden that Grows Fresh Veggies Year-Round
Fast Food Vacation Experiences
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
Halloween Homeshare Castle Experiences
Halloween Homeshare Castle Experiences
Dacre Stoker and Airbnb to Offer a Night in Bran Castle
Plauyfully Branded Wheat Grits
Plauyfully Branded Wheat Grits
This Packaging Was Designed to Be Appealing to Parents of Infants
Artificially Constructed Bee Homes
Artificially Constructed Bee Homes
The Synthetic Apiary Has Created a Habitable Space for Bees
Honey Syrup Sweeteners
Honey Syrup Sweeteners
Bee Local Brands Its Honey Simple Syrup as 'Honey Water'
Gaming-Themed Rental Rooms
Gaming-Themed Rental Rooms
This Video Game-Themed Room on Airbnb Appeals to Super Mario Fans
Festive Bee Residences
Festive Bee Residences
This Bee Hotel Was Jokingly Designed to Look Like a Nightclub
Career Planning Excursions
Career Planning Excursions
Kareerly Connects Professionals With Those Doing Career Research
Music-Minded Rental Suites
Music-Minded Rental Suites
Sonos and Rough Trade Joined to Create a Music-Geared Experience
Hyper-Connected Hotels
Hyper-Connected Hotels
This Integrated Hotel Was Designed to Target the Millennial Demographic
Fantastical Flower Floats
Fantastical Flower Floats
This Flower Festival in the Netherlands Featured New Stunning Sculptures
DIY Bee Sanctuaries
DIY Bee Sanctuaries
The 'Beebnb' Functions as a Juice Container and Bee Keeping Space
Powdered Skin Supplements
Powdered Skin Supplements
Raw Complexions' 'Skintox' Solution Rejuvenates Skin From Within
Diamond Powder Face Masks
Diamond Powder Face Masks
Rodial's Lifting Face Mask Includes Diamond Powder as an Ingredient
Hosting Preparation Services
Hosting Preparation Services
GuestReady Helps Airbnb Hosts Ready Homes for Short-Term Renters
Japanese Home Share Headquarters
Japanese Home Share Headquarters
A New Airbnb Office Was Put Up in Tokyo as the Service Expands
Spiritual Seed Kits
Spiritual Seed Kits
Aquarian Soul's Black and White Sage Seeds are Sold in a Dual Set
Robotic Bowling Alley Cleaners
Robotic Bowling Alley Cleaners
The 'Kegel Kustodian' Cleans Bowling Lanes Automatically
Striped Honey Dispensers
Striped Honey Dispensers
The Bee Sweet Honey Bottle Matches the Body of the Insects that Made It
Cartoon Lifestyle Bread Packaging
Cartoon Lifestyle Bread Packaging
The Solrug Healthy Bread is Packed with Protein and Fiber
Premium Ingredient Breakfast Sandwiches
Premium Ingredient Breakfast Sandwiches
These Breakfast Sandwiches are Served on English Muffins
Tangy Sourdough Burger Buns
Tangy Sourdough Burger Buns
This Hearty Burger is Served on Toasted Sourdough Bread
Cheesy Frozen Bread Rolls
Cheesy Frozen Bread Rolls
This Alexia Appetizer Makes Fresh Bread Available from the Freezer
Garden Seed Packaging
Garden Seed Packaging
Pinch of Soil by Yara Marie Sayad is Efficiently Designed & Multi-Functional
Convenience Store Breakfast Sandwiches
Convenience Store Breakfast Sandwiches
The New Hot Sandwiches from 7-Eleven are Made for Breakfast
Immersive Archery Tag Experiences
Immersive Archery Tag Experiences
Playmaker U's Archery Tag Games are Adventurous and Engaging
Sourdough-Infused Gourmet Chocolate
Sourdough-Infused Gourmet Chocolate
This Sourdough & Olive Oil Chocolate Bar is Spanish-Inspired
Eclectic Fermented Pizza Restaurants
Eclectic Fermented Pizza Restaurants
400 Rabbits is a Pizza Joint Located in South East of London
Former Factory Fitness Centers
Former Factory Fitness Centers
La Factory in Moussy-le-Neuf is a Multipurpose Health Facility
play_circle_filled Subscription Bread Kits
Subscription Bread Kits
'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread
Holiday Dinner Grilled Cheeses
Holiday Dinner Grilled Cheeses
This Melted Cheese Sandwich is Filled with Turkey and Cranberries
Eco Team-Building Initiatives
Eco Team-Building Initiatives
Outeractive Offers Fun and Sustainable Corporate Activities
Stress-Relieving Rage Rooms
Stress-Relieving Rage Rooms
Toronto's 'Rage Room' Provides a Novelty Experience in Smashing Things
Bowling Alley Cinemas
Bowling Alley Cinemas
Entertainment is Taken to the Next Level at Frank Theaters Cinebowl & Grille
play_circle_filled Whimsical Fragrance Branding
Whimsical Fragrance Branding
The Chanel Chance Eau Vive Campaign Brings a Fantasy to Life
Lawn Bowling Bars
Lawn Bowling Bars
Toronto's Track & Field Venue Fuses Lawn Sports and Liquor
Creative Makerspace Facilities
Creative Makerspace Facilities
The Shop is a Creative Studio Combining Crafts, Ceramics & Woodwork
play_circle_filled Charitable Bonding Activities
Charitable Bonding Activities
This Charity Bike Build Encourages Team Bonding
Corporate Wine Tours
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Bond-Strengthening Wineries
Bond-Strengthening Wineries
The Mountain Winery Offers Corporate Team-Building Activities
Dystopian Book-Inspired Kid Camps
Dystopian Book-Inspired Kid Camps
The Country Day School 'Hunger Games' Camp is Controversial
Bowling Alley Benches
Bowling Alley Benches
The Noddy Boffin Spare Table is Instilled with a Playful Quality
Haute Bowling Shoots
Haute Bowling Shoots
Photographer Ryan Strong Stylizes Everyday Life
Hot Stiletto Bowling
Hot Stiletto Bowling
Kim Kardashian Bowls Wearing 5-Inch Louboutin Heels
Bowling Lane Decor
Bowling Lane Decor
William Stranger Makes Bowling Chic with Eco Designs
Bowling Alley Negligee
Bowling Alley Negligee
Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign