Older Millennials engage in bucolic pastimes in a move toward simplicity
Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure.
Workshop Question - How are you catering to millennials' desire for simplicity? What ways could your brand help them "unplug"?
Trend Themes
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Simplicity Craze — Older Millennials are opting for more bucolic forms of leisure in the pursuit of simplicity as backlash to over-digitization.
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Recreational Backlash — Experiential bars and recreational sports are gaining popularity as consumers seek a more interactive way to socialize.
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DIY Ecology — Portable beekeeping kits and DIY beehives provide consumers with sustainable and environmentally-conscious living solutions.
Industry Implications
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Hospitality — Hospitality businesses can attract consumers by offering experiential activities alongside drinks and food.
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Home Improvement — The trend towards simplicity and environmentalism can provide opportunities for home improvement businesses to create sustainable, eco-friendly products and projects.
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Sports and Recreation — The backlash to digital immersion and the desire for simplicity can provide chances for businesses to create recreational sports and activities for consumers.
7 Featured, 59 Examples:
281,242 Total Clicks
Date Range:
Aug 16 — Oct 17
Trending:
Warm
Consumer Insight Topics:
