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Rustic Leisure

Older Millennials engage in bucolic pastimes in a move toward simplicity

Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure.

Workshop Question - How are you catering to millennials' desire for simplicity? What ways could your brand help them "unplug"?
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
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187,147 Total Clicks
Aug 16 - Oct 17
Warm
LifestyleLife-Stages
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SCORE 4.7
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