Rustic Leisure

Older Millennials engage in bucolic pastimes in a move toward simplicity

Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure.

Workshop Question - How are you catering to millennials' desire for simplicity? What ways could your brand help them "unplug"?
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
187,147 Total Clicks
Aug 16 - Oct 17
Warm
LifestyleLife-Stages
Featured Examples
Axe Throwing Events - Bad Axe Throwing Puts a Spin on a Stereotypical Canadian Sport
SCORE 7.5
Hot 7,539 Clicks Pub: Sep 2, 16
Axe Throwing Events
Bad Axe Throwing Puts a Spin on a Stereotypical Canadian Sport
While the idea of hurling steel hatchets at a plank of wood may sound like something only a lumberjack would do, Bad Axe Throwing has managed to turn the activity into a recreational sport that... [More]
DIY Wooden Beehives - This Beehive Was Created as Part of a Movement to Save Bees
SCORE 6.5
Warm 4,547 Clicks Pub: Oct 26, 16
DIY Wooden Beehives
This Beehive Was Created as Part of a Movement to Save Bees
The ‘Bee Project’ was created by the Barcelona-based self-publishing firm ‘Publications for Pleasure’ and the agency enlisted Octavio Barrera to create a wooden beehive for... [More]
Mini House Homeshare Promotions - The Kinetohaus Airbnb Rental Provides a Taste of Tiny House Living
SCORE 5.8
Warm 6,461 Clicks Pub: Nov 28, 16
Mini House Homeshare Promotions
The Kinetohaus Airbnb Rental Provides a Taste of Tiny House Living
Those out there that are curious about tiny house living might want to get themselves a booking with the Kinetohaus through Airbnb. The Kinetohaus, which translates to “moving house,”... [More]
Restored 1920s Bowling Alleys - 'Highland Park Bowl' is a Historically Accurate Recreation
SCORE 4.7
Average 2,855 Clicks Pub: Aug 6, 16
Restored 1920s Bowling Alleys
'Highland Park Bowl' is a Historically Accurate Recreation
Billed as “LA’s Oldest Bowling Alley,” Highland Park Bowl in Los Angeles is a beautifully restored bowling alley. ‘The 1933 Group,’ a bar design firm that specializes... [More]
Portable Beekeeping Kits - Wildlife World's Urban Bee House Doubles as a Compact Nest
SCORE 4.9
Average 865 Clicks Pub: Jan 31, 17
Portable Beekeeping Kits
Wildlife World's Urban Bee House Doubles as a Compact Nest
Wildlife World’s portable beekeeping kit doubles as a makeshift nest for local honeybees and is ideal for use in backyard or balcony spaces. The brand specializes in sustainable and socially... [More]
Beanbag Game Bars - Toronto's Bangarang is a Place to Play Indoor Cornhole
SCORE 4.7
Average 686 Clicks Pub: Oct 23, 17
Beanbag Game Bars
Toronto's Bangarang is a Place to Play Indoor Cornhole
Bangarang is an all-new game bar in Toronto that’s run by the same people who introduced the city to the lawn bowling bar Track & Field a few years ago. This new cocktail bar serves as a... [More]
Quantcast