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Rustic Leisure

Older Millennials engage in bucolic pastimes in a move toward simplicity

Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
76,621 Total Clicks
Jun 16 - Feb 17
This Year and Warm
LifestyleLife-Stages
Featured Examples
Axe Throwing Events - Bad Axe Throwing Puts a Spin on a Stereotypical Canadian Sport
SCORE 8.6
This Year and V. Hot 6,937 Clicks Pub: Sep 2, 16
Axe Throwing Events
Bad Axe Throwing Puts a Spin on a Stereotypical Canadian Sport
While the idea of hurling steel hatchets at a plank of wood may sound like something only a lumberjack would do, Bad Axe Throwing has managed to turn the activity into a recreational sport that... [More]
DIY Wooden Beehives - This Beehive Was Created as Part of a Movement to Save Bees
SCORE 7.7
This Year and Hot 3,598 Clicks Pub: Oct 26, 16
DIY Wooden Beehives
This Beehive Was Created as Part of a Movement to Save Bees
The ‘Bee Project’ was created by the Barcelona-based self-publishing firm ‘Publications for Pleasure’ and the agency enlisted Octavio Barrera to create a wooden beehive for... [More]
Mini House Homeshare Promotions - The Kinetohaus Airbnb Rental Provides a Taste of Tiny House Living
SCORE 7
This Year and Warm 4,064 Clicks Pub: Nov 28, 16
Mini House Homeshare Promotions
The Kinetohaus Airbnb Rental Provides a Taste of Tiny House Living
Those out there that are curious about tiny house living might want to get themselves a booking with the Kinetohaus through Airbnb. The Kinetohaus, which translates to “moving house,”... [More]
Portable Beekeeping Kits - Wildlife World's Urban Bee House Doubles as a Compact Nest
SCORE 6.3
This Year and Warm 527 Clicks Pub: Jan 31, 17
Portable Beekeeping Kits
Wildlife World's Urban Bee House Doubles as a Compact Nest
Wildlife World’s portable beekeeping kit doubles as a makeshift nest for local honeybees and is ideal for use in backyard or balcony spaces. The brand specializes in sustainable and socially... [More]
DIY Sourdough Kits - 'Bake Your Own' Makes All-Natural Bread That Can Be Prepared from Frozen
SCORE 2.2
Untested 142 Clicks Pub: Jun 7, 16
DIY Sourdough Kits
'Bake Your Own' Makes All-Natural Bread That Can Be Prepared from Frozen
‘Bake Your Own’ makes it possible for consumers to enjoy freshly baked bread from frozen, with a customizable twist. The all-natural sourdough used by Bake Your Own is specifically... [More]
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