Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artisanal Beef
Revolution
Consumers embrace a new world of artisanal beef.
3.7
Trend score
Trend
What is the Artisanal Beef Revolution trend?
Artisanal Beef Revolution: With many health-conscious consumers treating red meat as an indulgence with consumption limited to a few meals a week, a variety of independent brands are stepping up to offer an elevated butcher experience that also falls in line with the progression toward a mainstream artisanal food culture. This shift highlights the expectation of an authentic food shopping experience in order to denote high quality, as well as suggesting considerable consumer interest in both sustainable food solutions.
Trend themes
Themes within the Artisanal Beef Revolution trend
Three behaviours holding the trend together01
Artisanal Meat Butcheries
Independent butcher shops are offering an elevated and authentic artisanal food shopping experience that also falls in line with the demand for sustainable food solutions.
02
Halal Meat Butcheries
The increasing demand for halal food products has spurred the growth of specialty halal butcher shops catering to the needs of halal customers.
03
Celebrity Chef Craft Meat Shops
Celebrity and renowned chefs are opening craft meat shops that work directly with ranchers and purveyors to offer sustainably and ethically raised whole animals.
Industry implications
What the Artisanal Beef Revolution trend means for industry
Where the trend changes the playbookFor
Food Retail
Businesses that want to cater to the growing demand for natural, authentic, artisanal and halal meat markets must improve their food production processes or invest in acquisition of certified meat suppliers to meet a more diverse market demand.
For
Restaurant
Restaurants can incorporate these types of artisanal, halal or craft meat butcher shops sourced and create marketing strategies to attract customers who value quality over bargain basement prices.
For
Ethical Food Sourcing
It is becoming increasingly important to find more humane, sustainable and ethical farming practices, and to provide consumers with full transparency of the source of ingredients, ensuring that the products for sale are better for themselves and the planet.
Workshop question
What elements of your offerings could be premiumized to emphasize quality to discerning consumers?
Trend signals
Trend signals for Artisanal Beef Revolution
Trend score 3.7 out of 10, from popularity 48%, activity 55%, freshness 8%.
Popularity48%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Artisanal Beef Revolution trend
5 featured examples from Aug 31, 2016 to Jan 10, 2017CategoryLifestyle
Celebrity Chef Butcher Shops
'Gwen Butcher' is a New Shop from Hollywood Chef Curtis Stone
Restaurants can explore partnerships with craft meat shops like Gwen Butcher to feature their sustainably sourced meat products on their menus.
CategoryLifestyle
Contemporary Family Butcher Shops
'Provenance Butcher' is Bringing Artisan Meats to Lons
The artisan butcher trend offers disruptive innovation opportunities in the meat industry, focusing on sustainable sourcing practices and premium meat products.
CategoryLifestyle
Sustainable Craft Butcher Shops
Louisville's 'Red Hog' Sells Humanely Raised Meats
Disruptive innovation opportunity for traditional butcher shops to adopt sustainable and ethical practices.
CategoryLifestyle
Halal Butcher Shops
The Master Butcher of Kensington Specializes in Halal Meat and Poultry
The food and beverage industry can capitalize on the growing demand for halal products by offering more options for halal meat and poultry.
CategoryBusiness
Whole-Animal Butcher Shops
Star Chef April Bloomfield is Set to Open a High-End Butcher Shop
Opportunity for retailers to expand their offerings by opening gourmet butcher shops.
