Users go beyond standard “filters” to make their photos come alive
Implications - As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise. As a result, consumers are turning to platforms and apps that help bring their photos to life. Using features like holographic apps and custom lenses to add dimension and texture to a photo, these added features not only offer customization, but they adhere to the standard of modern, multimedia forms of entertainment.
Workshop Question - How is your brand keeping up the increasing levels of engagement consumers are looking for when it comes to content?
Trend Themes
1. Personalized Imaging - As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise.
2. Advanced Camera Technology - The use of AI and holographic technology in camera apps is becoming more prominent and providing users with new ways to capture photos and bring them to life.
3. Enhanced Editing Tools - Photo editing apps are incorporating new features such as texture and gradient tools that enable users to enhance the visual appeal of their photos.
Industry Implications
1. Technology - Companies can invest in advanced camera development and AI/machine learning applications to improve the photo taking experience for users.
2. Social Media - Social media platforms can offer integration with personalized imaging apps as a way to encourage user-generated content and engagement.
3. Photography/art - With advanced photo-editing tools available in mobile apps, professional photographers and artists can leverage these tools to add a new layer of creativity to their work.
4 Featured, 30 Examples:
58,835 Total Clicks
Date Range:
Jul 16 — Jan 17
Trending:
Average
Consumer Insight Topics:
