Users go beyond standard “filters” to make their photos come alive
Implications - As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise. As a result, consumers are turning to platforms and apps that help bring their photos to life. Using features like holographic apps and custom lenses to add dimension and texture to a photo, these added features not only offer customization, but they adhere to the standard of modern, multimedia forms of entertainment.
Workshop Question - How is your brand keeping up the increasing levels of engagement consumers are looking for when it comes to content?
Trend Themes
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Personalized Imaging — As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise.
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Advanced Camera Technology — The use of AI and holographic technology in camera apps is becoming more prominent and providing users with new ways to capture photos and bring them to life.
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Enhanced Editing Tools — Photo editing apps are incorporating new features such as texture and gradient tools that enable users to enhance the visual appeal of their photos.
Industry Implications
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Technology — Companies can invest in advanced camera development and AI/machine learning applications to improve the photo taking experience for users.
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Social Media — Social media platforms can offer integration with personalized imaging apps as a way to encourage user-generated content and engagement.
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Photography/art — With advanced photo-editing tools available in mobile apps, professional photographers and artists can leverage these tools to add a new layer of creativity to their work.
4 Featured, 30 Examples:
61,755 Total Clicks
Date Range:
Jul 16 — Jan 17
Trending:
Average
Consumer Insight Topics:
