Category
Tech
Delegated Interfaces
Trend cluster
Category
Dynamic
Capture
Users go beyond standard “filters” to make their photos come alive.
3.9
Trend score
Trend
What is the Dynamic Capture trend?
Dynamic Capture: As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise. As a result, consumers are turning to platforms and apps that help bring their photos to life. Using features like holographic apps and custom lenses to add dimension and texture to a photo, these added features not only offer customization, but they adhere to the standard of modern, multimedia forms of entertainment.
Trend themes
Themes within the Dynamic Capture trend
Three behaviours holding the trend together01
Personalized Imaging
As consumer-generated content continues to reign supreme, a need to refine and personalize content is on the rise.
02
Advanced Camera Technology
The use of AI and holographic technology in camera apps is becoming more prominent and providing users with new ways to capture photos and bring them to life.
03
Enhanced Editing Tools
Photo editing apps are incorporating new features such as texture and gradient tools that enable users to enhance the visual appeal of their photos.
Industry implications
What the Dynamic Capture trend means for industry
Where the trend changes the playbookFor
Technology
Companies can invest in advanced camera development and AI/machine learning applications to improve the photo taking experience for users.
For
Social Media
Social media platforms can offer integration with personalized imaging apps as a way to encourage user-generated content and engagement.
For
Photography/Art
With advanced photo-editing tools available in mobile apps, professional photographers and artists can leverage these tools to add a new layer of creativity to their work.
Workshop question
How is your brand keeping up the increasing levels of engagement consumers are looking for when it comes to content?
Trend signals
Trend signals for Dynamic Capture
Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 8%.
Popularity60%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dynamic Capture trend
4 featured examples from Jul 12, 2016 to Jan 24, 2017CategoryTech
Holographic Camera Apps
The 'Pops' Holographic Smartphone Camera App Brings Photos to Life
The trend of new apps with unique functionality and experiences beyond traditional photography creates opportunities for developers to enter the market, differentiate their produc…
CategoryTech
Texturing-Enhancing Photography Apps
The Mextures App Allows Users to Add Texture to Their Photos
Development of photo-editing apps that cater to the growing demand for texture-enhancing photography tools.
CategoryTech
Lens-Layering Photo Apps
The Chaos Lens Photo App Uses Manipulative Mathematical Photo Lenses
Opportunities to create new mobile apps for photo editing using complicated mathematical models and virtual lenses.
CategoryTech
AI Photography Apps
Microsoft Pix Uses AI Technology to Capture the Perfect Image Each Time
Technology companies can utilize AI technology to develop innovative photography apps to enhance the user experience
