As product palettes expand to ensure inclusivity, 'nude' shades grow in number
Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market.
Workshop Question - How can your product or service better accommodate the diversity of today's consumers?
Trend Themes
1. Expanding Definitions of 'nude' Shades - Brands are expanding their definition of 'nude' and catering to groups that have been ignored, demonstrating an effort to align their product offerings to reflect the market's demographic makeup.
2. Inclusive Beauty Products - Beauty brands are making efforts to create more inclusive products that satisfy the diverse needs of consumers.
3. Customer-driven Product Development - Beauty brands are incorporating feedback and demand from fans and makeup experts into the development of new shades.
Industry Implications
1. Beauty & Personal Care - Beauty brands are expanding their offerings and making efforts to become more inclusive.
2. Fashion & Apparel - Fashion brands are expanding their definitions of 'nude' shades and making efforts to become more inclusive.
3. E-commerce - E-commerce websites are making efforts to offer a greater number of inclusive products with significantly more choices.
7 Featured, 58 Examples:
358,896 Total Clicks
Date Range:
Apr 16 — Jul 17
Trending:
Warm
Consumer Insight Topics:
