As product palettes expand to ensure inclusivity, 'nude' shades grow in number
Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market.
Workshop Question - How can your product or service better accommodate the diversity of today's consumers?
Trend Themes
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Expanding Definitions of 'nude' Shades — Brands are expanding their definition of 'nude' and catering to groups that have been ignored, demonstrating an effort to align their product offerings to reflect the market's demographic makeup.
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Inclusive Beauty Products — Beauty brands are making efforts to create more inclusive products that satisfy the diverse needs of consumers.
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Customer-driven Product Development — Beauty brands are incorporating feedback and demand from fans and makeup experts into the development of new shades.
Industry Implications
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Beauty & Personal Care — Beauty brands are expanding their offerings and making efforts to become more inclusive.
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Fashion & Apparel — Fashion brands are expanding their definitions of 'nude' shades and making efforts to become more inclusive.
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E-commerce — E-commerce websites are making efforts to offer a greater number of inclusive products with significantly more choices.
7 Featured, 58 Examples:
359,271 Total Clicks
Date Range:
Apr 16 — Jul 17
Trending:
Warm
Consumer Insight Topics:
