The New Nudes

As product palettes expand to ensure inclusivity, 'nude' shades grow in number

Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market.
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
254,309 Total Clicks
Apr 16 - Jul 17
This Quarter and Warm
Art & DesignFashionMarketing
Featured Examples
Complexion-Matching Hosiery Retailers - FleshTone.net Provides Nude Hosiery in a Variety of Shades
SCORE 7.3
Warm 2,684 Clicks Pub: Aug 5, 16
Complexion-Matching Hosiery Retailers
FleshTone.net Provides Nude Hosiery in a Variety of Shades
A new eCommerce site called FleshTone.net is helping women of all skin tones find nude hosiery that matches their complexion. While brand such as Nubian Skin and Naja have helped to address the... [More]
Inclusive Footwear Collections - The New Louboutin Range Features an Extended Nude Palette
SCORE 6.3
Warm 2,312 Clicks Pub: Apr 5, 16
Inclusive Footwear Collections
The New Louboutin Range Features an Extended Nude Palette
Luxury footwear designer Christian Louboutin recently expanded his nude palette to include two new shades. While the designer began championing a new definition of nude back in 2015, Louboutin has... [More]
TV Star Cosmetics Collections - The MAC x Taraji P. Henson Collection is Ultra Versatile
SCORE 5.7
This Year and Warm 1,105 Clicks Pub: Sep 7, 16
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
In addition to dominating prime-time television on the hit show ‘Empire,’ Taraji P. Henson is also conquering the beauty world with her new MAC x Taraji P. Henson collection. While the... [More]
Crowdsourced Eyeshadow Palettes - Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
SCORE 5.9
This Year and Warm 483 Clicks Pub: Aug 30, 16
Crowdsourced Eyeshadow Palettes
Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
Urban Decay’s eyeshadows are some of the most popular ones on the market and the brand recently released its newest palette. Most makeup junkies own an Urban Decay ‘Naked’... [More]
Universal Eye Shadow Shades - The Natural Love Eye Shadow Collection Complements All Skin Tones
SCORE 6.5
This Quarter and Warm 447 Clicks Pub: Jul 5, 17
Universal Eye Shadow Shades
The Natural Love Eye Shadow Collection Complements All Skin Tones
Too Faced is rivaling the popular eye shadows offered by the brand Urban Decay with its new nude shades, offered in the Natural Love Eye Shadow Palette. The diverse collection of shades comes in a... [More]
WOC Makeup Collections - The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
SCORE 3.6
This Year and Mild 134 Clicks Pub: Jan 24, 17
WOC Makeup Collections
The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
At minimum, makeup products for the skin typically come in light, medium and dark, but forward-thinking beauty brands are now beginning to expand their selections to increase the number of WOC... [More]
Quantcast