Category
Fashion
Scaled Restraint
Trend cluster
Category
The New
Nudes
As product palettes expand to ensure inclusivity, 'nude' shades grow in number.
4.1
Trend score
Trend
What is the The New Nudes trend?
The New Nudes: From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market.
Trend themes
Themes within the The New Nudes trend
Three behaviours holding the trend together01
Expanding Definitions of 'Nude' Shades
Brands are expanding their definition of 'nude' and catering to groups that have been ignored, demonstrating an effort to align their product offerings to reflect the market's demographic makeup.
02
Inclusive Beauty Products
Beauty brands are making efforts to create more inclusive products that satisfy the diverse needs of consumers.
03
Customer-Driven Product Development
Beauty brands are incorporating feedback and demand from fans and makeup experts into the development of new shades.
Industry implications
What the The New Nudes trend means for industry
Where the trend changes the playbookFor
Beauty & Personal Care
Beauty brands are expanding their offerings and making efforts to become more inclusive.
For
Fashion & Apparel
Fashion brands are expanding their definitions of 'nude' shades and making efforts to become more inclusive.
For
E-commerce
E-commerce websites are making efforts to offer a greater number of inclusive products with significantly more choices.
Workshop question
How can your product or service better accommodate the diversity of today's consumers?
Trend signals
Trend signals for The New Nudes
Trend score 4.1 out of 10, from popularity 54%, activity 62%, freshness 8%.
Popularity54%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the The New Nudes trend
7 featured examples from Apr 5, 2016 to Jul 5, 2017CategoryBusiness
Complexion-Matching Hosiery Retailers
FleshTone.net Provides Nude Hosiery in a Variety of Shades
Fashion brands can take a cue from FleshTone.net and offer a wider range of nude-hued products to consumers.
CategoryFashion
Inclusive Footwear Collections
The New Louboutin Range Features an Extended Nude Palette
The luxury footwear industry has the potential to benefit from offering diverse and inclusive collections, leveraging expanded nude palettes to tap into a broader customer base an…
CategoryFashion
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
The cosmetics industry has an opportunity to leverage celebrity collaborations and create versatile makeup products to stay ahead of the competition and attract a wider customer b…
CategoryFashion
Crowdsourced Eyeshadow Palettes
Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
Crowdsourcing can be used by beauty companies to create new product lines.
CategoryMarketing
Universal Eye Shadow Shades
The Natural Love Eye Shadow Collection Complements All Skin Tones
Opportunity for cosmetic brands to develop and market their own collections of natural, inclusive eye shadow shades.
CategoryFashion
WOC Makeup Collections
The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
The cosmetics industry can innovate by offering a wider range of makeup shades to cater to women of color and improve inclusivity.
CategoryFashion
Inclusive Nude Nail Lacquers
Mented Cosmetics' Nude Nail Collection Celebrates Diversity
Disruptive innovation opportunity: Revolutionize the cosmetics industry by offering inclusive and conscious products that appeal to a diverse consumer base.
