While most nude nail polish colors are identified as being pale and beige, Mented Cosmetics developed its three-piece Nude Nail Collection to acknowledge inclusivity. As Mented Cosmetics' founders and Harvard Business school graduates KJ Miller and Amanda E. Johnson see it, they say: "No one deserves to be an afterthought, and our products celebrate the beauty of all hues."
The three limited-edition shades—Pinkish, Yes We Tan, and Brown & Bougie—boast boldly pigmented colors that promise to leave shiny finishes. As well as appealing to those who are looking for better nude nail polish options, the products will also appeal to conscious consumers with their vegan and cruelty-free formulas.
Mented Cosmetics also sells an expansive range of lipsticks that also complement all natural skin tones.
Key Themes Behind This Trend
- Inclusive Nail Colors
- Disruptive innovation opportunity: Develop a range of nail colors that celebrate diversity and cater to individuals of all skin tones.
- Conscious Cosmetics
- Disruptive innovation opportunity: Create vegan and cruelty-free cosmetic products to meet the demand of conscious consumers.
- Boldly Pigmented Nail Lacquers
- Disruptive innovation opportunity: Introduce highly pigmented and shiny nail lacquers that offer a fresh alternative to traditional nude shades.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Revolutionize the cosmetics industry by offering inclusive and conscious products that appeal to a diverse consumer base.
- Nail Care
- Disruptive innovation opportunity: Redefine the nail care industry by providing a wide range of nail colors that cater to all skin tones.
- Beauty
- Disruptive innovation opportunity: Disrupt the beauty industry by introducing boldly pigmented nail lacquers that challenge conventional nude shades.
