In order to reintroduce itself into the world of modern photography on mobile devices, Polaroid launched the 'Polaroid Swing' app.
The app distinguishes itself from other photography apps on the market by aiming to help users capture one-second moments in motion. The word "Swing" in the app's name describes the motion that is used to control the animation of the photos with a finger or the motion of a phone.
While there are many GIF-like image creators available, it's significant that Polaroid's iconic brand name is attached to this all-new app. Just as Polaroid was once famed for helping people instantly capture moments through photography, this app introduces a new way for young photographers to capture memories in a way that's completely different from what's currently offered by Instagram or Snapchat.