Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Independent
Preservation
Boomers are empowered to remain themselves through health products.
4.6
Trend score
Trend
What is the Independent Preservation trend?
Independent Preservation: Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner.
Trend themes
Themes within the Independent Preservation trend
Three behaviours holding the trend together01
Empowering Aging Boomers
Focus in health products and services has shifted towards independence and embracing new lifestyles in retirement age for Boomers.
02
Accessible Fitness for Older Adults
Companies are offering boomers more accessible ways to improve their physiques and overall health through fitness programs.
03
Natural, Age-Defying Skincare
Skincare brands are using natural ingredients like moth bean and caviar extract to provide gentler anti-aging solutions without harsh chemicals.
Industry implications
What the Independent Preservation trend means for industry
Where the trend changes the playbookFor
Fitness and Wellness
Focus is on creating more accessible fitness programs and healthier lifestyle support for aging boomers.
For
Skincare and Beauty
Natural ingredients are utilized for age-defying skincare solutions that cater to the changing needs of boomers.
For
Transportation
E-bike companies are targeting the older generation with bikes that offer a more accessible and safer mode of transportation for aging boomers.
Workshop question
As consumer needs and desires change with each new generation, what practices are in place that enable your brand to adapt quickly to these new changes?
Trend signals
Trend signals for Independent Preservation
Trend score 4.6 out of 10, from popularity 79%, activity 52%, freshness 8%.
Popularity79%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Independent Preservation trend
7 featured examples from Nov 25, 2015 to Feb 6, 2018CategoryLife-Stages
Boomer-Centric Electric Bikes
'Evelo' Electric Bicycles are For Riders Aged 50 and Up
The electric bicycle industry has the opportunity to focus on creating specialized models that cater to the unique needs of older riders, such as improved stability and comfort fe…
CategoryFashion
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
Haircare brands can invest in research and development to create specialized products targeting gray hair and aging hair concerns.
CategoryLifestyle
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Disruptive innovation opportunity: Explore partnerships with fitness centers and retirement communities to create age-friendly fitness programs and facilities that cater to the ne…
CategoryFashion
Age-Defying Moth Bean Skincare
Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
Creating innovative skincare products that harness the power of natural ingredients to address various skin concerns.
CategoryFashion
Anti-Aging Men's Cleansers
The Detoxifying Chamuel Men Facial Wash Fights Wrinkles, Acne and More
Disruptive innovation opportunity: Rethink and expand product offerings to address the unique skincare needs of men and tap into this growing market segment.
CategoryFashion
Smoothing Caviar Haircare
Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract
Opportunities to disrupt the personal care industry by adding unique, new ingredients to haircare products, such as caviar extract.
CategoryLife-Stages
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
The spiritual tech industry can develop innovative platforms and apps that blend spirituality and technology to enhance meditation efforts and well-being.
