Independent Preservation

Boomers are empowered to remain themselves through health products

Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner.
SCORE 7
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101,358 Total Clicks
Jan 16 - Feb 18
This Year and Warm
LifestyleHealthLife-StagesBoomers
Featured Examples
Boomer-Centric Electric Bikes - 'Evelo' Electric Bicycles are For Riders Aged 50 and Up
SCORE 7.3
Warm 2,865 Clicks Pub: Nov 24, 16
Boomer-Centric Electric Bikes
'Evelo' Electric Bicycles are For Riders Aged 50 and Up
‘Evelo’ is an electric bicycle company that builds bikes for a less common group of riders: people aged 50 and over. Especially in urban centers, riding a bike to commute can be a... [More]
Boomer Beauty Haircare - These Products are Designed for Enhancing Naturally Gray Hair
SCORE 5.4
Warm 1,458 Clicks Pub: Jan 6, 16
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
High-end hair care brand ‘davines’ is producing a shampoo and conditioner that are specially formulated for enhancing the look of naturally grey hair. For many boomer women, embracing... [More]
Accessible Age-Friendly Fitness - This Ontario Company Was Made to Improve Older Adult Fitness
SCORE 5.3
Warm 1,648 Clicks Pub: Aug 19, 16
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Founded by Adriana Christopoulos, ‘Boomers for Fitness’ is a company that was designed to provide older adult fitness programs and healthy lifestyle support to consumers throughout the... [More]
Age-Defying Moth Bean Skincare - Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
SCORE 7
This Year and Warm 246 Clicks Pub: Jan 15, 18
Age-Defying Moth Bean Skincare
Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
Supermood’s Youth Glo Luxury Peel is infused with natural extracts like moth bean, apple, cornflower and seabuckthorn that work together to soothe and balance skin. Additionally, this formula... [More]
Anti-Aging Men's Cleansers - The Detoxifying Chamuel Men Facial Wash Fights Wrinkles, Acne and More
SCORE 6.4
This Year and Warm 209 Clicks Pub: Jan 25, 18
Anti-Aging Men's Cleansers
The Detoxifying Chamuel Men Facial Wash Fights Wrinkles, Acne and More
The Chamuel Men Facial Wash from Chamuel Products is an all-new product targeting men in North America and Europe who are seeking straightforward and simplified skincare solutions. In the process... [More]
Smoothing Caviar Haircare - Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract
SCORE 5.5
This Year and Warm 193 Clicks Pub: Feb 5, 18
Smoothing Caviar Haircare
Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract
Alterna recently added to its Caviar Anti-Frizz line with a trio of new anti-aging haircare products: Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Blowout Butter. As the name of the... [More]
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