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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Independent Preservation

Boomers are empowered to remain themselves through health products

Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner.
Workshop Question - As consumer needs and desires change with each new generation, what practices are in place that enable your brand to adapt quickly to these new changes?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
155,255 Total Clicks
Date Range:
Jan 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Boomer-Centric Electric Bikes
Boomer-Centric Electric Bikes
'Evelo' Electric Bicycles are For Riders Aged 50 and Up
‘Evelo’ is an electric bicycle company that builds bikes for a less common group of riders: people aged 50 and over. Especially in urban centers, riding a bike to commute can be a... MORE
Boomer Beauty Haircare
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
High-end hair care brand ‘davines’ is producing a shampoo and conditioner that are specially formulated for enhancing the look of naturally grey hair. For many boomer women, embracing... MORE
Accessible Age-Friendly Fitness
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Founded by Adriana Christopoulos, ‘Boomers for Fitness’ is a company that was designed to provide older adult fitness programs and healthy lifestyle support to consumers throughout the... MORE
Age-Defying Moth Bean Skincare
Age-Defying Moth Bean Skincare
Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
Supermood’s Youth Glo Luxury Peel is infused with natural extracts like moth bean, apple, cornflower and seabuckthorn that work together to soothe and balance skin. Additionally, this formula... MORE
Anti-Aging Men's Cleansers
Anti-Aging Men's Cleansers
The Detoxifying Chamuel Men Facial Wash Fights Wrinkles, Acne and More
The Chamuel Men Facial Wash from Chamuel Products is an all-new product targeting men in North America and Europe who are seeking straightforward and simplified skincare solutions. In the process... MORE
Smoothing Caviar Haircare
Smoothing Caviar Haircare
Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract
Alterna recently added to its Caviar Anti-Frizz line with a trio of new anti-aging haircare products: Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Blowout Butter. As the name of the... MORE
Ex-Hippie Mindfulness Apps
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Dharma Seed is an organization that hosts inspirational keynotes by the world’s most respected spiritual healers and meditation experts. Its mobile app lets users stream mindfulness keynotes... MORE

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