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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,517 more

Authentic Premiumization

Alcohol brands align with Millennial values through genuine branding

Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol.
Workshop Question - If you were to add a premium product or service to your current offerings, how would you communicate it to consumers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 74 Examples:
93,328 Total Clicks
Date Range:
Nov 16 — Jan 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Corked Artisanal Gins
Corked Artisanal Gins
These Craft Gins are Packaged in a Way That is Both Modern and Traditional
The agency ‘Scandinavian Design Group’ has created the branding for this artisanal gin. The gin was created by Stockholm’s first-ever craft distillery called ‘Stockholms... MORE
Exclusive Irish Spirits
Exclusive Irish Spirits
Glendaloug Released a Limited-Edition Sloe Gin for the Winter Season
While Ireland may be known for its whiskey, craft distillery Glendalough recently churned out a limited-edition Sloe Gin that demonstrates the country’s diverse alcoholic offerings. Sloe Gin... MORE
Super-Premium Tequila Collections
Super-Premium Tequila Collections
'Volcan de mi Tierra' Tequila is Grown from Volcanic Soil
Moët Hennessy recently announced that it will be expanding its portfolio to include a super-premium tequila collection called ‘Volcan de mi Tierra.’ With a growing number of consumers... MORE
Colombia-Inspired Non-Alcoholic Spirits
Colombia-Inspired Non-Alcoholic Spirits
'Caleño' is Targeted at Health-Conscious Millennials
As the no-alcohol and low-alcohol categories rapidly grow, new brands like Caleño are being introduced to consumers. Caleño sets itself apart as a non-alcoholic spirit inspired by Colombia with... MORE
Millennial-Focused Beer Branding
Millennial-Focused Beer Branding
The Lidskae Brewery Master Collection Includes IPA and Ginger Ale
The Lidskae Brewery Master Collection Series consists of two beers including the new IPA and Ginger ale, which are both packaged in such a way to make them a simple yet modern option to enjoy. The... MORE
Artisanal Organic Mezcals
Artisanal Organic Mezcals
This Mexican Mezcal Features Branding that Represents its Ingredients
‘Craneo Organic Mezcal’ was inspired by some aspects of Mexican culture and was crafted with artisanal techniques. The organic mezcal was inspired by the “celebration of life&#... MORE
Rosy Pink Ciders
Rosy Pink Ciders
Angry Orchard Rosé Puts a Millennial Pink Twist on Hard Cider
With demand for sparkling pink wines showing no sign of slowing down, millennials are sure to delight over the release of Angry Orchard Rosé. With the crisp taste of hard cider and a pretty pink ros MORE
Loch Ness Gins
Loch Ness Gins
House of Elrick is a Premium Gin Brand that Uses Water from the Historic Lake
The House of Elrick is an estate in the lowlands of Aberdeenshire, Scotland, whose history is harnessed to offer fine, artisan gin. Perhaps the most notable aspect of the gin—aside from the... MORE
Millennial-Targeted Pink Gins
Millennial-Targeted Pink Gins
The Bosford Rose Pink Gin is Botanically Infused
The Bosford Rose Pink Gin has been introduced by Bacardi as the first of its kind for the US market to provide Millennial consumers with a new option to enjoy in place of traditional liquors and... MORE

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Wine Grape-Infused Water
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Romantic Mail-Order Cocktails
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Burleighs Launched a Special 'Mail a Martini' for Valentine's Day
Rosé-Inspired Vodkas
Rosé-Inspired Vodkas
Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink
Rose Petal-Infused Ciders
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The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices
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Woodblock-Inspired Beer Cans
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These Japanese Beer Cans Pay Tribute to Traditional Woodblock Art
Unfiltered Craft Lagers
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Potent Limited-Edition Beers
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play_circle_filled Crossover Luxury Tequilas
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