The Lidskae Brewery Master Collection Series consists of two beers including the new IPA and Ginger ale, which are both packaged in such a way to make them a simple yet modern option to enjoy. The beers are branded with a distinct focus on font and shade in order to help draw in a younger consumer demographic who might not otherwise feel connect to the branding in place with the brewery's other options.
The Lidskae Brewery Master Collection Series branding is the design work of DDH Branding Consultancy and utilizes a warm orange for the Ginger Ale and a mellow green for the IPA. This conveys the taste profile to the consumer, while the font helps to highlight the straight-forward approach that is intended to catch the eye of Millennials.
Millennial-Focused Beer Branding
More Stats +/-
Boozy Artisanal Adult Sodas
Woodblock-Inspired Beer Cans
Internationally-Inspired Craft Meaderies
Unfiltered Craft Lagers
Blended Coffee Beers
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.