This Mexican Mezcal Features Branding that Represents its Ingredients

 - Jan 2, 2017
References: heertum.nl & thedieline
'Craneo Organic Mezcal' was inspired by some aspects of Mexican culture and was crafted with artisanal techniques.

The organic mezcal was inspired by the "celebration of life" and was handcrafted by the local maestro mezcaleros David Ravandi in Oaxaca, Mexico. The packaging for the alcoholic beverage was inspired by Van Heertum Design, with the strategy director of the agency aiming to tell a story with the imagery on the bottles. The bottles feature natural corks, recycled paper and soy-based ink on their labels. The sacred skull they feature front and center represents an Aztec goddess, while the leaves growing on top of the skull's head are agave leaves -- the primary ingredient of mezcal.

This organic mezcal features branding that stays true to its influences and the history of the alcohol itself.