Hispanic consumers create festivals and meeting spaces to foster community
Implications - Metropolitan cities tend to have areas densely populated by those of one particular culture, creating a sense of community especially important to those who are new to the country. As the geographic makeup of North America changes, however, this sense of community becomes more difficult to establish. Festivals and events designed to immerse attendees in culture alleviate this problem, specifically within the growing Hispanic community.
Workshop Question - Name one way your brand can create a cultural celebration to entertain and educate consumers?
6 Featured, 41 Examples:
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Jan 17 — Jan 17
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