Trend cluster
Category

Artistic
Enhancement

Photo alteration becomes an intricate art form with the help of editing apps.

Texturing-Enhancing Photography AppsQuirky Quilting Photo AppsUser-Friendly Photography AppsLens-Layering Photo AppsSocial Media Image Enhancements

Trend

What is the Artistic Enhancement trend?

Artistic Enhancement: With a plethora of photo editing apps at their fingertips, everyday consumers are able to teach themselves advanced image enhancing techniques previously reserved for licensed photographers. Quickly mastering the use of picture editing features and customizable alterations, often using multiple apps to perfect a single image, today’s amateur photographers are producing professional quality portfolios that suit their personal aesthetic preferences.

Trend themes

Themes within the Artistic Enhancement trend

Three behaviours holding the trend together
01

Advanced Photo Editing Apps

Photo editing apps with advanced features that were previously unavailable to the average user are becoming more accessible, allowing for greater creative freedom and control.

02

Voice-Activated Photo Editing

With the introduction of voice-activated features, editing photos has become even easier, appealing to users who are less experienced or who want to complete tasks more quickly.

03

Social Media Customization Tools

Users are increasingly drawn to social media customization tools that allow them to personalize their feeds, and companies are responding by offering a diversity of customization options.

Industry implications

What the Artistic Enhancement trend means for industry

Where the trend changes the playbook
For

Photography Software Industry

Companies that offer photo editing software and apps can create innovative, easy-to-use products that enable users to create professional-grade images with the added benefit of making the process less complicated.

For

Smartphone App Industry

Focusing on app development for mobile devices, app developers can create new tools for amateur photographers that offer more options and are more user-friendly to gain a competitive advantage.

For

Social Media Industry

Social media companies looking to attract a younger audience can offer creative and playful customization tools that allow users to personalize their feeds and stand out from the crowd.

Workshop question

How are Millennial modes of play different from previous generations and what is your business doing to adapt to them?

Trend signals

Trend signals for Artistic Enhancement

Trend score 2.7 out of 10, from popularity 41%, activity 33%, freshness 8%.

Popularity41%
Activity33%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe