The nuanced difficulties of post-secondary life are tackled by brands
Implications - Though post-secondary education can cause quite a financial strain, the social, mental, and potential physical threat of college campuses is often left unacknowledged. Brands are stepping in to help students tackle the nuanced difficulties of this phase in life. This is especially effective for new Gen Z students who respond well to brand authenticity, and are open to use of external resources for everyday education.
Workshop Question - How can you better customize your product or service to suit your consumers needs?