Collegiate Catalyzation

The nuanced difficulties of post-secondary life are tackled by brands

Implications - Though post-secondary education can cause quite a financial strain, the social, mental, and potential physical threat of college campuses is often left unacknowledged. Brands are stepping in to help students tackle the nuanced difficulties of this phase in life. This is especially effective for new Gen Z students who respond well to brand authenticity, and are open to use of external resources for everyday education.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,669 Total Clicks
Oct 16 - Jan 17
This Year and Mild
MarketingLife-Stages
Featured Examples
College Consent Campaigns - Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
SCORE 5.2
This Year and Warm 374 Clicks Pub: Jan 10, 17
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
Trojan, the condom brand, and Laci Green, a popular YouTuber, recently teamed up for the ‘Consent. Ask For It.’ campaign. In an effort to support a culture of consent on campus, Green... [More]
Stress-Relieving Coloring Campaigns - The Art with Edge Campaign Helped Students Relieve Exam Stress
SCORE 5.5
This Year and Warm 662 Clicks Pub: Jan 11, 17
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
Building on the popularity of adult coloring books, Crayola launched a campaign called ‘Art With Edge’ that used a beloved childhood pastime to help stressed out college students get... [More]
Safety-Focused Social Apps - The Klique App Helps You Safely Meet New People On Campus
SCORE 4.1
This Year and Average 175 Clicks Pub: Oct 1, 16
Safety-Focused Social Apps
The Klique App Helps You Safely Meet New People On Campus
Klique is an innovative new smartphone app that is designed to make it easier than ever for people to venture beyond their regular social circles and safely meet new people. Launched as part of a... [More]
College Student Marketplaces - 'Tradeversity' Markets to Students to Sell Items to Cover Expenses
SCORE 3.2
This Year and Mild 85 Clicks Pub: Jan 9, 17
College Student Marketplaces
'Tradeversity' Markets to Students to Sell Items to Cover Expenses
Created as a solution to help college kids sell items in order to cover their various expenses while away at school, ‘Tradeversity’ is a marketplace designed specifically for students. &#... [More]
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