Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collegiate
Catalyzation
The nuanced difficulties of post-secondary life are tackled by brands.
2.5
Trend score
Trend
What is the Collegiate Catalyzation trend?
Collegiate Catalyzation: Though post-secondary education can cause quite a financial strain, the social, mental, and potential physical threat of college campuses is often left unacknowledged. Brands are stepping in to help students tackle the nuanced difficulties of this phase in life. This is especially effective for new Gen Z students who respond well to brand authenticity, and are open to use of external resources for everyday education.
Trend themes
Themes within the Collegiate Catalyzation trend
Three behaviours holding the trend together01
Safety-Focused Social Apps
Brands are stepping in to address safety concerns on college campuses by creating social apps that utilize a clique system to encourage students to meet new people and return together for added safety.
02
Student Marketplaces
Platforms like 'Tradeversity' are emerging to allow college students to sell their personal items to cover expenses, presenting disruptive innovation opportunities for online marketplaces designed for specific niche markets.
03
College Consent Campaigns
The 'Consent. Ask For It.' campaign spearheaded by brands like Trojan and YouTuber Laci Green highlight the need for colleges to engage in positive sexual education and supports disruptive innovation opportunities for organizations that can bring important social issues into the public discourse.
Industry implications
What the Collegiate Catalyzation trend means for industry
Where the trend changes the playbookFor
Mobile App Development
The emergence of clique-based apps for college students presents opportunities for mobile app developers to create other safety-focused apps for vulnerable populations.
For
Online Marketplaces
The creation of specialized marketplaces like 'Tradeversity' for students indicates a growing niche market in online marketplaces and opportunities for businesses to build such platforms for specific groups of people.
For
Sex Education
College consent campaigns driven by organizations like Trojan and featuring social media influencers like Laci Green demonstrate continuing opportunities and a need to provide sex education and awareness to promote a more culture of consent on college campuses.
Workshop question
How can you better customize your product or service to suit your consumers needs?
Trend signals
Trend signals for Collegiate Catalyzation
Trend score 2.5 out of 10, from popularity 36%, activity 31%, freshness 8%.
Popularity36%
Activity31%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Collegiate Catalyzation trend
4 featured examples from Oct 1, 2016 to Jan 11, 2017CategorySocial Good
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
Disruptive innovation opportunities for companies in sexual education to create comprehensive consent education programs for college students.
CategoryMarketing
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
The art supplies industry can leverage the adult coloring trend by developing innovative and high-quality coloring products specifically targeting adults.
CategoryTech
Safety-Focused Social Apps
The Klique App Helps You Safely Meet New People On Campus
Safety-focused dating apps could gain a competitive edge by prioritizing the safety and well-being of their users.
CategoryTech
College Student Marketplaces
'Tradeversity' Markets to Students to Sell Items to Cover Expenses
Higher education institutions are partnering with marketplaces like Tradeversity, giving them access to a large market of students and offering a valuable service to their student…
