Professional camera equipment becomes specialized mobile accessories
Implications - With the increase of video bloggers and social media influencers turning their visual platforms into full-time careers, there is an increasing demand for accessible high tech camera equipment that can be taken on the go. Professional quality lenses, stabilizers and mounts are being reformatted as portable phone and camera attachments that can be easily carried around, ready to be whipped out at a moment’s notice. This shift towards minimized equipment denotes a desire for more niche products that perform specialized tasks rather than heavy duty do-it-all machinery.
Workshop Question - What is the clunkiest, least sexy part of your industry and how can you streamline that for the modern consumer?
Trend Themes
1. Mobile Camera Attachments - There is a growing demand for high tech, specialized camera equipment that can be taken on the go, and this shift towards minimized equipment is creating opportunities for niche products that perform specialized tasks.
2. Smartphone Camera Enhancements - Tech companies are creating devices that connect to smartphones to improve camera quality, such as the operational system created by Johan Godfroid or the ExoLens case with optics by ZEISS, opening up opportunities for improved photography experiences.
3. Pocket-sized and VR Cameras - More consumers are creating content on the go, thanks to products like the pocket-sized and VR cameras, such as the 'TwoEyes' 360 VR Camera, that enable people to create content in VR, 3D, and 360-degrees from an audience point-of-view.
Industry Implications
1. Photography Equipment Industry - The photography equipment industry can capitalize on the growing demand for niche products and the need for more specialized camera accessories.
2. Smartphone Industry - Smartphone companies can benefit from partnering with tech designers to improve camera quality and introduce new smartphone camera features to their customers.
3. Smart Home Security Industry - The smart home security industry can introduce new products that make use of existing technology, such as old smartphones, to create more cost-effective and eco-friendly security systems.
7 Featured, 60 Examples:
135,626 Total Clicks
Date Range:
Jan 17 — May 17
Trending:
Warm
Consumer Insight Topics:
