Category
Tech
Delegated Interfaces
Trend cluster
Category
Nichified
Attachment
Professional camera equipment becomes specialized mobile accessories.
4.7
Trend score
Trend
What is the Nichified Attachment trend?
Nichified Attachment: With the increase of video bloggers and social media influencers turning their visual platforms into full-time careers, there is an increasing demand for accessible high tech camera equipment that can be taken on the go. Professional quality lenses, stabilizers and mounts are being reformatted as portable phone and camera attachments that can be easily carried around, ready to be whipped out at a moment’s notice. This shift towards minimized equipment denotes a desire for more niche products that perform specialized tasks rather than heavy duty do-it-all machinery.
Trend themes
Themes within the Nichified Attachment trend
Three behaviours holding the trend together01
Mobile Camera Attachments
There is a growing demand for high tech, specialized camera equipment that can be taken on the go, and this shift towards minimized equipment is creating opportunities for niche products that perform specialized tasks.
02
Smartphone Camera Enhancements
Tech companies are creating devices that connect to smartphones to improve camera quality, such as the operational system created by Johan Godfroid or the ExoLens case with optics by ZEISS, opening up opportunities for improved photography experiences.
03
Pocket-Sized and VR Cameras
More consumers are creating content on the go, thanks to products like the pocket-sized and VR cameras, such as the 'TwoEyes' 360 VR Camera, that enable people to create content in VR, 3D, and 360-degrees from an audience point-of-view.
Industry implications
What the Nichified Attachment trend means for industry
Where the trend changes the playbookFor
Photography Equipment Industry
The photography equipment industry can capitalize on the growing demand for niche products and the need for more specialized camera accessories.
For
Smartphone Industry
Smartphone companies can benefit from partnering with tech designers to improve camera quality and introduce new smartphone camera features to their customers.
For
Smart Home Security Industry
The smart home security industry can introduce new products that make use of existing technology, such as old smartphones, to create more cost-effective and eco-friendly security systems.
Workshop question
What is the clunkiest, least sexy part of your industry and how can you streamline that for the modern consumer?
Trend signals
Trend signals for Nichified Attachment
Trend score 4.7 out of 10, from popularity 69%, activity 65%, freshness 8%.
Popularity69%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nichified Attachment trend
7 featured examples from Sep 2, 2016 to May 8, 2017CategoryTech
Toroidal Photography Lenses
The New Lens by the Sphere Optics Company is the First of Its Kind
Disruptive innovation opportunity: Exploring advancements in lens technology to improve the capabilities and user experience of photography equipment.
CategoryTech
Stabilized Smartphone Rigs
The 'LitleCane' Smartphone Stabilizer Keeps Footage Streamlined
The rise of smartphone stabilizers presents an opportunity to disrupt the camera accessories market by offering a more affordable and portable alternative to traditional stabilize…
CategoryTech
Photography-Grade Smartphone Cases
The ExoLens Case with Optics by ZEISS is Debuting at CES 2017
The consumer electronics industry can capitalize on the trend by developing photography-grade smartphone cases that provide professional-level optics and protection for mobile dev…
CategoryTech
Pocket-Sized VR Cameras
The 'TwoEyes' 360 VR Camera Captures the Natural Human View
Disruptive innovation opportunity: Develop new VR applications and experiences catering to the growing market of pocket-sized VR cameras and their content.
CategoryTech
Smartphone-Connected Camera Enhancers
Johan Godfroid's Operational System is a Part of CES 2017
The mobile accessory industry can explore the development of camera enhancers and attachments for smartphones.
CategoryTech
Smartphone-Powered Security Systems
The 'Seas' Smart Home Security System Uses Old Devices to Work
Affordable, flexible, and no-internet options for home security systems.
CategoryTech
Stabilized Smartphone Camera Rigs
The Osmo Mobile's Gimbal Helps Prevent Blurry Photography
As more and more people prioritize smartphone photography, companies that develop camera stabilizing technology like DJI will likely see success.
