Brands merge analog & digital to create games that involve physical interaction
Implications - Seeking to maintain an element of physical engagement, toy brands are creating games and platforms that combine digital software with tangible interactions. Integrating this dual-functionality into the foundation of the toy itself, brands are requiring kids to use physical objects like building blocks and letters as a means to activate digital platforms and games. This physical component not only speaks to the benefits of analog play, but it also signifies a turn toward hybrid forms of engagement.
Workshop Question - What can your brand do to employ the familiarity of in-person interactions, with the speed and dynamic nature of tech?
Trend Themes
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Analog-digital Hybrid Toys — Toys that combine physical interaction with digital platforms are becoming popular, creating opportunities for products that merge traditional and modern technologies.
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Incorporation of Physical Toys Into Gaming Platforms — Gaming platforms that incorporate physical toys and actions into digital games are on the rise, creating new experiences for players and opportunities for companies to create innovative games.
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Smart Toy-alphabet Connection — Smart toys designed to help children learn to read and write using tablets are changing the way children acquire basic literacy skills, highlighting opportunities in the education industry for smart toy companies to develop products that incorporate traditional learning with modern technology.
Industry Implications
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Toy Industry — Companies in the toy industry can innovate by creating hybrid toys that incorporate analog and digital components.
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Gaming Industry — The gaming industry can capitalize on the trend of incorporating physical toys into gaming platforms by creating innovative games that integrate toys and gadgets.
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Education Industry — The education industry can benefit from the development of smart toys that aid in teaching children basic literacy skills through a combination of physical interaction and technology.
5 Featured, 40 Examples:
144,546 Total Clicks
Date Range:
Dec 15 — Jan 17
Trending:
Warm
Consumer Insight Topics:
