Amalgamated Play

Brands merge analog & digital to create games that involve physical interaction

Implications - Seeking to maintain an element of physical engagement, toy brands are creating games and platforms that combine digital software with tangible interactions. Integrating this dual-functionality into the foundation of the toy itself, brands are requiring kids to use physical objects like building blocks and letters as a means to activate digital platforms and games. This physical component not only speaks to the benefits of analog play, but it also signifies a turn toward hybrid forms of engagement.
SCORE 5.9
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79,135 Total Clicks
Dec 15 - Jan 17
This Year and Warm
TechToysYouthLife-Stages
Featured Examples
Physical Touchscreen Toys - The 'Pocket Racing 2.0' Racing Cars React to the On-Screen Action
SCORE 7.9
Hot 4,434 Clicks Pub: Apr 27, 16
Physical Touchscreen Toys
The 'Pocket Racing 2.0' Racing Cars React to the On-Screen Action
Children are playing games on smartphones and tablets more than ever, so the ‘Pocket Racing 2.0’ Racing Cars are designed to give a physical touch to the experience. Acting as miniature... [More]
Talkative Smartphone Toys - The Smapon Communication Toy Works in Tandem with a Phone
SCORE 5.5
Warm 1,470 Clicks Pub: Jul 20, 16
Talkative Smartphone Toys
The Smapon Communication Toy Works in Tandem with a Phone
The Smapon Communication Toy is a novel device that’s designed to sit on a smartphone’s screen and talk to users in Japanese. Interactions that can take place with the smart talking... [More]
Toy-Incorporating Game Platforms - The 'Yibu' Gaming Platform Blends Real World Toys with Digital
SCORE 5.1
Warm 1,862 Clicks Pub: Apr 21, 16
Toy-Incorporating Game Platforms
The 'Yibu' Gaming Platform Blends Real World Toys with Digital
A staggering number of children around the world are utilizing smartphones and tablets for gaming than ever, so the ‘Yibu’ gaming platform is designed to help reintroduce real toys.... [More]
Smart Alphabet Toys - These Classic Wooden Letters Teach via iPad Apps
SCORE 4.7
Average 1,672 Clicks Pub: Jun 29, 16
Smart Alphabet Toys
These Classic Wooden Letters Teach via iPad Apps
As a new twist on classic alphabet toys, the ‘Smart Letters’ from Marbotic are designed to change the way children learn to read and write, combining the use of modern technology with... [More]
Gaming Puzzle Toys - Learning Game System Puzzlets Gives Kids Coding and Game Development Skills
SCORE 2.2
Untested 853 Clicks Pub: Dec 18, 15
Gaming Puzzle Toys
Learning Game System Puzzlets Gives Kids Coding and Game Development Skills
This learning game system is supposed to help kids develop “coding confidence” with game development skills. Puzzlets are a fun STEM toy that bring old school puzzles into the technology... [More]
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