Category
World
Layered Getaways
Trend cluster
Category
Totable
Toiletry
Skincare and beauty products get reformatted as effortlessly portable sticks.
3.3
Trend score
Trend
What is the Totable Toiletry trend?
Totable Toiletry: Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and quick to use, stick-packaged toiletries provide on-the-go consumers with a stress-free and mess-free solution for sticking to their beauty rituals while traveling.
Trend themes
Themes within the Totable Toiletry trend
Three behaviours holding the trend together01
Solid Skincare and Beauty Products
Beauty and skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability.
02
Multipurpose Beauty Products
Consumers are turning to multipurpose beauty products that are made from simple, nourishing, and all-natural ingredients to save space and money.
03
Liquid Makeup in Unique Formats
Innovative and unique packaging allows beauty consumers to easily carry around liquid formulas and apply makeup easily on the go.
Industry implications
What the Totable Toiletry trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Brands can foster innovation in packaging and formulation to meet the changing needs of consumers seeking more convenient and portable products.
For
Travel and Hospitality
In the midst of the current pandemic, brands can identify opportunities for offering more hygienic, mess-free, and travel-friendly products to help rejuvenate the travel industry.
For
Healthy Lifestyle
Beauty products that address multiple wellness needs are increasingly popular among consumers that prioritize a holistic approach to self-care and well-being.
Workshop question
If you had to reformat your offering, what direction would you take it in?
Trend signals
Trend signals for Totable Toiletry
Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%.
Popularity52%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Totable Toiletry trend
5 featured examples from Mar 25, 2016 to Feb 6, 2017CategoryFashion
Shapely Skincare Sticks
The MAXCLINIC 'Cirmage Lifting Stick' Provides a Stimulating Skin Massage
Innovative anti-aging designs for effective skincare stick products.
CategoryFashion
Solid Cream Blush Applicators
Wei East Offers a Self-Adjusting 'Cheek Sensation' Blush
The beauty and cosmetics industry can explore innovative packaging designs and formulations to meet the demand for portable and customizable makeup products.
CategoryFashion
Solid Aromatherapy Perfumes
Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body
Companies in the beauty and cosmetics industry can capitalize on the trend towards natural ingredients and the demand for products that offer therapeutic benefits.
CategoryFashion
Liquid Makeup Compacts
Inoherb's Cushion Cream Compact Conveniently Dispenses Liquid Cosmetics
This trend is disrupting the cosmetics industry by introducing new packaging and usage techniques.
CategoryFashion
Multipurpose Moisturizing Sticks
This Treat Beauty Stick Offers Multiple Moisturizing Treatments
Innovating within the beauty and skincare industry to create multifunctional skincare products.
