Category
Lifestyle
Assisted Choices
Trend cluster
Category
Connected
Nightlife
As technology evolves, consumers rely on apps for leisure.
3.0
Trend score
Trend
What is the Connected Nightlife trend?
Connected Nightlife: Mobile connectivity is being further integrated into the entertainment industry, which helps to marry online communication with real-life social activities. The convergence of these two social styles directly battles any negative perceptions of online communication. This allows connected consumers to socialize in a more traditional way, while still enjoying the conveniences of social media.
Trend themes
Themes within the Connected Nightlife trend
Three behaviours holding the trend together01
Mobile Connectivity
The integration of mobile connectivity into the entertainment industry is changing the way online communication is perceived by catering to connected consumers.
02
Crowdsourced Information
Crowdsourced information has become integral in providing reviews and ratings for bars and clubs to help people find the most suitable venues for their needs.
03
Time-Saving
Apps designed for expediency and efficiency, such as the RAAD app, show potential for meeting customers' needs to optimize their leisure time.
Industry implications
What the Connected Nightlife trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can leverage the integration of mobile connectivity to create immersive experiences for connected consumers.
For
Consumer Technology
Crowdsourced information offers business professionals within the consumer technology industry an opportunity to design platforms that foster community participation in providing reviews and ratings.
For
Event Planning
Utilizing mobile connectivity to deliver information and streamline event planning services, offers business professionals within the industry an opportunity to optimize their services and create unique experiences.
Workshop question
Is there a way that your brand might be able to harness social media as a way to engage consumers for real-life interaction/activities?
Trend signals
Trend signals for Connected Nightlife
Trend score 3.0 out of 10, from popularity 43%, activity 38%, freshness 8%.
Popularity43%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Nightlife trend
5 featured examples from Jun 27, 2015 to Aug 16, 2016CategoryTech
Nightlife Vibe-Rating Apps
The Roo App Helps You Discover Bars and Clubs That Suit Your Mood
The Roo app can provide a valuable tool for hotels, restaurants, and other businesses in the hospitality and tourism industry to offer personalized nightlife recommendations to th…
CategoryTech
Curated Nightlife Apps
The 'Up All Night' App Helps You Discover and Attend the Coolest Events
Disruptive innovation opportunity: Build a business focused on developing innovative apps that cater to the nightlife industry, enabling users to discover and attend the hottest e…
CategoryLifestyle
Bar-Locating Apps
This Nightlife App Helps Users Track Down the Perfect Drink in Any City
The hospitality industry can benefit from incorporating smart bar-locating apps and interactive nightlife apps into their customer experience, fostering loyalty and differentiatio…
CategoryTech
Ladies' Night-Locating Apps
This Nightlife App Maps Out Ladies' Night Events In Hong Kong
Development of similar apps in the hospitality industry to make it easier for tourists to locate nightlife events and promotions in a new city, thereby increasing foot traffic for…
CategoryTech
Time-Saving Nightlife Apps
The RAAD App Helps Charleston Residents Skip Bar Lineups
The hospitality industry can benefit greatly from streamlined experiences through the creation of apps that offer line-cutting, mobile ticketing, and personalized convenience feat…
