Category
Lifestyle
Assisted Choices
Trend cluster
Category
Canned
Novelty
Canned packaging moves away from food products to surprise & delight consumers.
5.2
Trend score
Trend
What is the Canned Novelty trend?
Canned Novelty: Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product.
Trend themes
Themes within the Canned Novelty trend
Three behaviours holding the trend together01
Novelty Packaging
Brands are using canned designs to make transporting goods easier while also using the element of concealment to add a bit of intrigue to the product.
02
Upscale Packaging
Producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality.
03
Sustainability Packaging
More environmentally conscious companies are choosing sustainable packaging, such as the use of tin cans, to reduce waste.
Industry implications
What the Canned Novelty trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Clothing brands like Typical Organization and LemonSox are turning heads in the fashion industry by packaging clothing items in canned designs.
For
Marijuana Industry
Companies like The Honest Marijuana Co. are using tin cans to package products due to their freshness-preserving and eco-friendly properties.
For
Gifting Industry
Packaging designs like sock cans from Robot Food add a level of whimsy and intrigue to gifts.
Workshop question
What could you borrow from another category to introduce novelty to your offering?
Trend signals
Trend signals for Canned Novelty
Trend score 5.2 out of 10, from popularity 80%, activity 69%, freshness 8%.
Popularity80%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Canned Novelty trend
5 featured examples from Sep 28, 2016 to Mar 22, 2017CategoryEco
Food-Grade Marijuana Cans
The Honest Marijuana Co. Keeps Its Strains Fresh in Tin Cans
The legal cannabis industry has the opportunity to pioneer sustainable packaging practices.
CategoryUnique
Scented Canned Socks
LemonSox Offers Scented Fashion Socks in Tin Cans
Disruptive innovation opportunity: Combine fashion and scent to create unique and customizable products that cater to consumer preferences.
CategoryMarketing
Canned Sock Gifts
Robot Food Gave Out Socks in a Can as Client Gifts for Christmas
Upscale food packaging can enhance the perceived value and promote a premium brand image that appeals to customers.
CategoryMarketing
Graphic Canned Scarves
These Scarf Packages Fuse Style With Function
The fashion industry can explore innovative packaging options to enhance the overall brand experience.
CategoryEco
Canned Christmas Candles
These Holiday-Themed Candles are Made from Natural Ingredients
The home fragrance industry can explore the use of natural ingredients and unique packaging to appeal to customers.
