Canned packaging moves away from food products to surprise & delight consumers
Implications - Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product.
Workshop Question - What could you borrow from another category to introduce novelty to your offering?