Canned packaging moves away from food products to surprise & delight consumers
Implications - Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product.
Workshop Question - What could you borrow from another category to introduce novelty to your offering?
Trend Themes
1. Novelty Packaging - Brands are using canned designs to make transporting goods easier while also using the element of concealment to add a bit of intrigue to the product.
2. Upscale Packaging - Producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality.
3. Sustainability Packaging - More environmentally conscious companies are choosing sustainable packaging, such as the use of tin cans, to reduce waste.
Industry Implications
1. Fashion Industry - Clothing brands like Typical Organization and LemonSox are turning heads in the fashion industry by packaging clothing items in canned designs.
2. Marijuana Industry - Companies like The Honest Marijuana Co. are using tin cans to package products due to their freshness-preserving and eco-friendly properties.
3. Gifting Industry - Packaging designs like sock cans from Robot Food add a level of whimsy and intrigue to gifts.
