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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,517 more

Canned Novelty

Canned packaging moves away from food products to surprise & delight consumers

Implications - Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product.
Workshop Question - What could you borrow from another category to introduce novelty to your offering?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
139,216 Total Clicks
Date Range:
Sep 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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