'Aroma Lab' offers a variety of scent collections and its newest release features Christmas candles.
The Aroma Lab scent laboratory is located in a forest, which speaks to the brand's love for the environment and natural ingredients. This theme is apparent in its Christmas candles, with handmade products that are made from natural essential oils, soy wax and wooden wicks that crackle like fires do. The candles come in cans that feature minimalist but playful renditions of classic Christmas icons like Elfie, Rudolph and Santa Clause. The candles are contained in cardboard boxes that add to their modern-meets-rustic appearance.
This holiday aroma collection works to fill the home with familiar, comforting scents that are not harmful to homeowners or the environment.
Key Themes Behind This Trend
- Natural Ingredients
- There is a trend towards using natural ingredients in candles to create an eco-friendly alternative.
- Minimalist Packaging
- Minimalist but playful packaging is becoming a trend in the candle industry, creating a modern-meets-rustic appearance.
- Scent Collections
- There is a growing trend towards offering collections of scents allowing customers to indulge in a variety of fragrance options.
Where This Applies
- Home Fragrance
- The home fragrance industry can explore the use of natural ingredients and unique packaging to appeal to customers.
- Eco-friendly Products
- The eco-friendly products industry can implement the use of natural ingredients and sustainable packaging in candles and other similar products.
- Creative Packaging
- The packaging industry can explore the trend of playful minimalist packaging for products such as candles and fragrance products.
