Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackable
Protein
Classic meat products are reformatted as portable snacks.
3.6
Trend score
Trend
What is the Snackable Protein trend?
Snackable Protein: As consumers become warier of snacking on empty calories, they begin turning to their favorite meat products as trusted sources of satisfying sustenance and wholesome protein. Adapting to this shift in snacking culture, brands are repackaging meats like sausages into individually wrapped portable formats that are easy to grab on the go, for a protein-filled adult snack.
Trend themes
Themes within the Snackable Protein trend
Three behaviours holding the trend together01
Protein Snacking
Consumers are demanding high protein snacks in response to a growing awareness of health and wellness.
02
Convenient Packaging
The rise of grab-and-go culture has led to brands designing portable snack formats, pre-portioned for the busy consumer.
03
Gourmet Snacking
Consumers are more experimental in their search for new snack flavors and are looking for a unique taste experience.
Industry implications
What the Snackable Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The industry is responding to increased demand for healthier and protein-packed snack options, while creating new convenient snack formats for busy consumers.
For
Packaging
Packaging solutions that address the need for portable, single-serving snack are in high demand.
For
Meat and Cheese
Manufacturers are creating new taste experiences for consumers by combining meat and cheese in innovative ways that are both healthy and convenient.
Workshop question
How are you tapping into the consumer desire for convenience?
Trend signals
Trend signals for Snackable Protein
Trend score 3.6 out of 10, from popularity 48%, activity 51%, freshness 8%.
Popularity48%
Activity51%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Snackable Protein trend
4 featured examples from Aug 4 to Nov 25, 2016CategoryLifestyle
Snack-Sized Sausages
Duke's Small-Batch Meat Snacks Provide Consumers with a Boost of Protein
Introducing innovative small-batch meat snack products to meet the increasing demand for protein-rich snacks.
CategoryLifestyle
Prepackaged Meat Snacks
Land O’Frost's New Deli Snackers are a Protein-Rich Snack Option
The packaging industry can seize the opportunity to create innovative, on-the-go packaging for portable snacks.
CategoryLifestyle
Meat-Wrapped Cheese Snacks
Fiorucci Foods' Meat and Cheese Snacks are Packaged for Portability
Snack food companies can add meat and cheese products to their lineup, catering to consumers' demands for convenient, protein-based snacks.
CategoryLifestyle
Cheese-Paired Sausage Snacks
McSweeney's New Pep' N Cheddies Serve as a Balanced Snack Option
The snack food industry can tap into the growing demand for healthier and more convenient snack options with products like Pep' N Cheddies.
