Turmeric emerges as a powerhouse ingredient across sectors
Implications - In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic.
Workshop Question - How can you repackage simple elements to create an exciting new product or service for curious consumers?
Trend Themes
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Versatile Ingredients — Turmeric emerging as a powerhouse ingredient across sectors shows a trend towards brands using versatile and recognizable ingredients in their products to align with wellness-driven consumers.
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Turmeric as Anti-inflammatory Property — Gaia Herbs' Turmeric Golden Milk enriched with Dates and Herbs trend shows that consumers are interested in consuming natural products that contain the anti-inflammatory properties of turmeric.
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Plant-based and Organic Products — Primal Joint Support Vegetarian Anti-Inflammatory Capsules trend indicates the growing popularity of pure, organic, vegetarian and natural products.
Industry Implications
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Wellness Industry — The versatile use of turmeric and its anti-inflammatory properties opens opportunities for the wellness industry to incorporate them into their products and services.
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Food and Beverage Industry — The popularity of turmeric as a versatile ingredient creates opportunities for the food and beverage industry to provide healthier and natural options for their consumers.
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Beauty Industry — Turmeric-infused face creams show a disruptive innovation opportunity for the beauty industry to use natural and organic ingredients as alternatives to synthetic products.
