Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Turmeric
Turmeric emerges as a powerhouse ingredient across sectors.
2.4
Trend score
Trend
What is the Mainstream Turmeric trend?
Mainstream Turmeric: In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic.
Trend themes
Themes within the Mainstream Turmeric trend
Three behaviours holding the trend together01
Versatile Ingredients
Turmeric emerging as a powerhouse ingredient across sectors shows a trend towards brands using versatile and recognizable ingredients in their products to align with wellness-driven consumers.
02
Turmeric as Anti-Inflammatory Property
Gaia Herbs' Turmeric Golden Milk enriched with Dates and Herbs trend shows that consumers are interested in consuming natural products that contain the anti-inflammatory properties of turmeric.
03
Plant-Based and Organic Products
Primal Joint Support Vegetarian Anti-Inflammatory Capsules trend indicates the growing popularity of pure, organic, vegetarian and natural products.
Industry implications
What the Mainstream Turmeric trend means for industry
Where the trend changes the playbookFor
Wellness Industry
The versatile use of turmeric and its anti-inflammatory properties opens opportunities for the wellness industry to incorporate them into their products and services.
For
Food and Beverage Industry
The popularity of turmeric as a versatile ingredient creates opportunities for the food and beverage industry to provide healthier and natural options for their consumers.
For
Beauty Industry
Turmeric-infused face creams show a disruptive innovation opportunity for the beauty industry to use natural and organic ingredients as alternatives to synthetic products.
Workshop question
How can you repackage simple elements to create an exciting new product or service for curious consumers?
Trend signals
Trend signals for Mainstream Turmeric
Trend score 2.4 out of 10, from popularity 36%, activity 30%, freshness 8%.
Popularity36%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Mainstream Turmeric trend
6 featured examples from Jan 6 to Dec 14, 2016CategoryLifestyle
Powdered Turmeric Supplements
Gaia Herbs' Turmeric Golden Milk is Enriched with Dates and Herbs
Health supplement companies can capitalize on the trend by developing and promoting powdered turmeric supplements and their anti-inflammatory benefits.
CategoryLifestyle
Vegetarian Anti-Inflammatory Capsules
'Primal Joint Support' Uses Celadrin and Turmeric
The health and wellness industry can benefit from creating and promoting vegetarian anti-inflammatory supplements that incorporate natural ingredients like Celadrin and turmeric c…
CategoryLifestyle
Dog-Friendly Teas
Puppy Cake Makes Organic Herbal Tea for Dogs
The pet food and beverage industry can benefit from the growing trend of functional and healthy pet beverages.
CategoryFashion
Turmeric-Infused Face Creams
Vicco Turmeric Skin Cream Combines Turmeric Root with Sandalwood
Incorporating Ayurvedic principles and turmeric-based ingredients in skincare products can disrupt the beauty and cosmetics industry.
CategoryLifestyle
Fortified Spice Tonics
The Tonic2 Promotes a Healthy Dose of Turmeric for Healthy Body Function
Health supplement companies can add fortified spice tonics and similar multi-benefit supplements to their product lineup.
CategoryFashion
Anti-Thinning Shampoos
The Scalp Care Haircare Products by Paul Mitchell Build Stronger Strands
The beauty and personal care industry can capitalize on the trend of natural haircare products to develop innovative and effective solutions for various hair concerns.
