Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness Tonic
Revolution
High-powered, all-natural elixirs aim to combat all manner of ills.
4.1
Trend score
Trend
What is the Wellness Tonic Revolution trend?
Wellness Tonic Revolution: Being a natural next step following cold-pressed juices going mainstream, wellness tonics can be seen as catering to the next-gen health consumer who is better informed on various ingredients of the moment, and what may or may not work for them individually. As consumers become more empowered by gaining knowledge on holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs.
Trend themes
Themes within the Wellness Tonic Revolution trend
Three behaviours holding the trend together01
Wellness Tonics
As consumers become more empowered by gaining knowledge on holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs.
02
Superfood Beverages
Appealing to modern desires for natural beauty products, this chemical-free skincare solutions cleanses effectively without using harmful additives.
03
Probiotic Drinks
Farmhouse Culture’s Gut Shots are an innovative way of making probiotics available to consumers who prefer savory or salty flavor profiles, as an alternative to sweet kombucha brews, kefir drinks, and yogurt.
Industry implications
What the Wellness Tonic Revolution trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
Companies can create new opportunities in the health and wellness industry by developing innovative, all-natural elixirs that cater to the evolving standards of the modern health consumer.
For
Functional Foods and Beverages Industry
Companies in the functional foods and beverages industry could benefit from incorporating unconventional superfood ingredients into their products, like chicken cartilage and edible proteins from bird nests, for example.
For
Skincare Industry
The skincare industry can benefit from incorporating natural, holistic herbs and botanicals in their products for a chemical-free skincare solution.
Workshop question
How can your brand cater to consumers who are more knowledgable on your industry than in past years?
Trend signals
Trend signals for Wellness Tonic Revolution
Trend score 4.1 out of 10, from popularity 60%, activity 55%, freshness 8%.
Popularity60%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Wellness Tonic Revolution trend
10 featured examples from Jun 20, 2015 to Sep 4, 2016CategoryLifestyle
Beautifying Wellness Drinks
Kinohimitsu's BB Drink Restores Skin with Unique Vitamin Sources
The Health and Wellness industry can leverage unconventional ingredients and skincare supplements to develop innovative products that cater to beauty and wellness enthusiasts.
CategoryLifestyle
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
The probiotic beverage market presents a significant opportunity for beverage industry players to develop and market healthy beverage options.
CategoryFashion
Kale-Infused Hair Tonics
This Color Wow Hair Cocktail Repairs with Sulphur-Rich Sea Kale
Hair care industries can create targeted hair repair and strengthening products using bonding agents and nourishing food and beverage-inspired ingredients.
CategoryLifestyle
Scientific Beauty Supplements
Fountain is a Range of Drinks That Inspire Health and Beauty
The beauty and personal care industry can partner with nutritionists and scientific experts to develop unique beauty-enhancing drinks and supplements.
CategoryLifestyle
Superfood Beauty Tonics
The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa
The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance.
CategoryLifestyle
Herbal Algae Tonics
The I Have Strength Serum is an Energizing Liquid Daily Function Support
The natural health product industry can explore the development of health tonics and internal health supplements to cater to consumers seeking convenient ways to improve their ove…
CategoryLifestyle
Adrenal Health Beverages
This Teonic Drink is Suited to Increasing Energy and Coping with Stress
Opportunity: Disruptive innovation in the beverage industry by introducing beverages that target specific health concerns and offer functional benefits.
CategoryLifestyle
Immunity-Boosting Shooters
The Vive Organic Wellness Shot Offers a Wholesome Body Strengthener
Opportunity to create a niche market for immunity-boosting shot options that offer healthful alternatives to traditional beverages.
CategoryFashion
Rose-Infused Skin Tonics
This Bergamot Rose Toner Cleans and Rejuvenates Skin
The beauty and personal care industry can capitalize on the trend for natural beauty products by developing more organic and chemical-free skincare solutions.
CategoryLifestyle
Carbonated Kenyan Coffees
Mockingbird Hill Serves This Coffee Over Ice with Sugar and Bitters
Disruptive innovation opportunity: Coffee shops can innovate their menus by introducing unique mixed coffee drinks, attracting new customers and increasing revenue.
