Launched in 2013, Fountain is a unique brand producing nutritional formulas to be taken as daily beauty supplements. Aimed at inspiring health and beauty, the formulas are branded in the style of vintage apothecary and scientific products. Boasting "age-defying benefits," the Fountain range of beauty supplements is taken as a spoonful daily and target a variety of cosmetics concerns via different "molecules," such as radiant skin, hair growth support and aging.
One of the intriguing formulas included in the line of beauty-enhancing drinks is the Beauty Molecule, a variety that includes resveratrol, which is found in red wine and Japanese knotweed, which encourages youthful and vitality in skin. A brand centered around its scientific approach to inspiring health and beauty, Fountain establishes itself as a trustworthy source of nutrients that is based on science. Fountain beauty supplements are available at department stores including Selfridges in the UK and the Bay in Canada.
What's Driving This Trend
- Scientific Beauty Supplements
- More brands are shifting focus towards producing nutritional formulas for daily beauty supplements that are backed by science.
- Personalized Beauty Supplements
- The popularity of beauty drinks and supplements is setting the stage for a rise in demand for personalized supplements that cater to specific beauty concerns.
- Innovative Packaging for Supplements
- As Fountain's vintage apothecary branding demonstrates, there is an opportunity for brands to create unique packaging for beauty supplements that differentiate them from standard pill bottles.
Who This Affects Most
- Beauty & Personal Care
- The beauty and personal care industry can partner with nutritionists and scientific experts to develop unique beauty-enhancing drinks and supplements.
- Health & Wellness
- The health and wellness industry can incorporate beauty-focused ingredients into their supplements and drinks to appeal to consumers looking for holistic approaches to beauty.
- Packaging
- The packaging industry can work with beauty and personal care brands to create unique and innovative packaging designs for beauty supplements and drinks.
