Blithe is a Korean cosmetics brand that produces a line of Vital Treatment products for the skin. The Vital Treatment Pulp Essence is especially unique because it is made from eight nourishing beans, including lentils, black beans and red beans, which boast anti-aging benefits.
The product is described as "vitamin E suspended in a bouncy essence featuring eight bean extracts to hydrate and brighten skin," which can be patted onto the face in a circular motion following one's normal cleansing routine. For best results, the brand recommends following up with a hydrating moisturizer or cream.
In addition to its bean-based skin treatment, Blithe also makes two other unique essence treatments made with seed extracts for brightening and root extracts for rejuvenating.
Key Themes Behind This Trend
- Bean-based Skin Treatments
- Disruptive innovation opportunity: Developing more skincare products that incorporate plant-based ingredients for improved anti-aging benefits.
- Essence Treatments
- Disruptive innovation opportunity: Creating essence treatments using different plant extracts to target specific skincare concerns.
- Korean Cosmetics
- Disruptive innovation opportunity: Introducing innovative Korean cosmetic products to the international market.
Where This Applies
- Skincare
- Disruptive innovation opportunity: Revolutionizing the skincare industry by creating natural and effective products using plant-based ingredients.
- Beauty
- Disruptive innovation opportunity: Developing unique beauty products that offer alternative solutions to traditional skincare routines.
- Cosmetics
- Disruptive innovation opportunity: Creating innovative cosmetic formulations that focus on skin nourishment and anti-aging benefits.
