Futuristic meal replacement concepts entice time-starved consumers
Implications - While much of the conversation seems to focus on the wellness lifestyle obsession, an emerging group of consumers interested merely in absorbing one's required daily nutrients in the most efficient way possible are embracing futuristic meal replacement plans. This progression highlights the ability of modern consumers to construct lifestyles of their own liking, such a freedom includes previously unthinkable concepts such as the choice to save time by avoiding conventional meals, whether or not this results in opting out of such shared experiences as dining.
Workshop Question - Consumers today prioritize health, but prefer products that suit their busy lifestyles. How is your brand answering that call?