Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutrition
Hacking
Futuristic meal replacement concepts entice time-starved consumers.
4.7
Trend score
Trend
What is the Nutrition Hacking trend?
Nutrition Hacking: While much of the conversation seems to focus on the wellness lifestyle obsession, an emerging group of consumers interested merely in absorbing one's required daily nutrients in the most efficient way possible are embracing futuristic meal replacement plans. This progression highlights the ability of modern consumers to construct lifestyles of their own liking, such a freedom includes previously unthinkable concepts such as the choice to save time by avoiding conventional meals, whether or not this results in opting out of such shared experiences as dining.
Trend themes
Themes within the Nutrition Hacking trend
Three behaviours holding the trend together01
Futuristic Meal Replacements
There is an emerging group of consumers interested in absorbing daily nutrients in the most efficient way possible, creating an opportunity for alternative meal replacements such as caffeinated gummy candies and nutritionally complete bars.
02
Convenient Nutritional Supplements
Innovative supplements such as Ample Meal and Labnosh's meal replacement drinks that offer comprehensive and satiating nutrition with natural ingredients are becoming increasingly popular among busy consumers, providing an opportunity for the supplement and health industries to expand their offering.
03
High-Protein, Low-Sugar Pouch Snacks
Protein-packed, low-sugar pudding pouches from SmashPack that target consumers of all ages looking for a better-for-you snack option, create an opportunity for healthy, convenient food brands that are nutrient-dense and mess-free in packaging.
Industry implications
What the Nutrition Hacking trend means for industry
Where the trend changes the playbookFor
Wellness and Health
Wellness and health industries can lead the trend of producing futuristic and convenient nutritional products for busy consumers seeking nutrient-dense and time-saving options.
For
Food and Beverage
The food and beverage industry can take advantage of the trend of meal replacements and supplements to create new products that cater to the modern consumer's lifestyle and dietary requirements.
For
Packaging and Design
The packaging and design industry can help health and food companies to innovate in packaging and branding, creating designs that are futuristic, clinical, and pharmaceutical in aesthetic to further convey the notion of superiority in the market.
Workshop question
Consumers today prioritize health, but prefer products that suit their busy lifestyles. How is your brand answering that call?
Trend signals
Trend signals for Nutrition Hacking
Trend score 4.7 out of 10, from popularity 72%, activity 59%, freshness 8%.
Popularity72%
Activity59%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Nutrition Hacking trend
9 featured examples from Aug 28, 2015 to Mar 14, 2018CategoryLifestyle
Protein-Rich Pudding Pouches
SmashPack Makes High-Protein, Low-Sugar Protein Puddings
The healthy snacks industry can seize the opportunity to develop and market a range of high-protein pudding snacks with low-sugar, low-carb formulas, leveraging convenient pouch p…
CategoryLifestyle
Nutritional Plant-Based Drinks
Soylent is Offering Nutritional, Good Quality Drinks in New Flavors
The food and beverage industry can capitalize on the growing demand for plant-based, convenient, and nutritious drinks by developing new products and innovative production techniq…
CategoryLifestyle
Exotic Probiotic Smoothie Pouches
The NOMVA Island Time Probiotic Smoothies are Nutrient-Dense
Disruptive innovation opportunity for companies in the ready-to-drink smoothie industry to explore unique packaging solutions that enhance convenience and portability for consumer…
CategoryLifestyle
Pharmaceutical Supplement Branding
The Future Food LAB NOSH Packaging and Branding is Futuristic
Disruptive innovation opportunity would be to create cutting-edge packaging and branding for nutritional supplements that redefine the traditional image of supplements as clinical…
CategoryLifestyle
Nutritionally Complete Bars
Soylent's 'Food Bar' Provides a Portion of One's Nutritional Needs
The food and beverage industry can capitalize on the trend of nutritionally complete bars by developing innovative products that meet consumers' nutritional needs.
CategoryLifestyle
Hearty Nutrient-Dense Drinks
Labnosh's Meal Replacement Drinks are Fortified by Grains and Veggies
The food and beverage industry can explore the development and distribution of nutrient-dense meal replacement drinks to meet the demand of busy consumers.
CategoryLifestyle
Grass-Fed Dairy Hybrids
Wünder Creamery's Quark Introduces a Nutrient-Dense "Superdairy"
Disruptive innovation opportunity: Explore the potential of incorporating nutrient-rich ingredients and flavors into the food and beverage industry to meet the demand for healthie…
CategoryLifestyle
Caffeinated Gummy Candies
The Go Cubes are Chewable Coffee Tablets that Equal Half a Cup of Coffee
The food and beverage industry can benefit from creating more innovative portable and functional energy-boosting products.
CategoryLifestyle
Nutritionally Complete Supplements
Ample Meal is a Portable Meal Replacement for Busy Consumers
Creating nutritionally complete meal replacements that cater to the health-conscious market.
