SmashPack recently introduced its Chocolate and Chocolate Peanut Butter grass-fed Protein Puddings with low-sugar, low-carb formulas at this year's Natural Products Expo West.
In the same way that SmashPack's previously released Protein Fruit Smoothies are packaged in pouches, the high-protein pudding snacks are offered in the brand's same signature re-sealable squeeze packaging. Each 130-calorie Protein Pudding boasts 15 grams of rBST-free, grass-fed protein with just four grams of sugar. These snack pouches are being introduced for consumers of all ages who are looking for better-for-you options when it comes to on-the-go snacking, especially of the guilt-free variety.
Knowing that many consumers are seeking healthy products that are conveniently packaged and nutrient-dense, a number of food brands have adopted mess-free, pouch-style packages—commonly used for feeding toddlers and young kids—for adult-targeted snacks.
Key Themes Behind This Trend
- High-protein Pudding Snacks
- There is an opportunity for disruptive innovation in creating a wider variety of high-protein pudding snacks in convenient pouch packaging for on-the-go snacking.
- Low-sugar, Low-carb Formulas
- The trend of low-sugar, low-carb formulas in protein-rich snacks presents an opportunity for disruptive innovation in developing healthier and more nutritious pudding options.
- Mess-free, Pouch-style Packaging
- There is potential for disruptive innovation in exploring the use of mess-free, pouch-style packaging for adult-targeted snacks beyond toddler and kids' products.
Where This Applies
- Healthy Snacks
- The healthy snacks industry can seize the opportunity to develop and market a range of high-protein pudding snacks with low-sugar, low-carb formulas, leveraging convenient pouch packaging.
- Food Packaging
- The food packaging industry has a chance to innovate by designing and manufacturing mess-free, pouch-style packaging specifically tailored for adult-targeted snacks.
- Nutrition Supplements
- Nutrition supplement industry players could explore the creation of protein-rich pudding supplements in convenient pouch packaging to cater to consumers seeking nutritious on-the-go options.
