Many beauty consumers are used to seeing exfoliating lip salves packaged in small pots, but this organic lip scrub from Treat Beauty sets itself apart by being packaged in a tube.
The 'Treat Beauty Jumbo Sherbert Organic Lip Scrub' comes in a form that reminds of a lip balm, but instead of rolling smoothly over one's lips, the product features a bit of grit from organic sugar to naturally exfoliate one's lips. Since the product is only made with high-quality organic ingredients, for application and removal Treat Beauty notes: "simply rub on your lips and wipe off or lick off."
Across the beauty and personal care industries, cosmetic companies are adopting mess-free packaging solutions such as this one that utilize pen and marker shapes. These kinds of systems allow for generous handles, making it possible to use a product without having to touch it directly with one's hands.