Pakistani actress Atiqa Odho recently expanded her cosmetics brand with a new pink-hued set that celebrates Breast Cancer Awareness Month. Not only does the new collection gives consumers a fun way to add a touch of color to their eyes, lips and nails, but it also helps raise awareness for one of the leading causes of cancer death among women.
In honor of Breast Cancer Awareness Month, Atiqa Odho Cosmetics released a special collection that includes three pink-hued eyeshadows, three lipsticks and a nail polish. In order to show off the new collection, the brand held a live makeup session at the Alpha Supermarket in Karachi, Pakistan. In addition to hands-on demonstrations from Master Stylist Mahjabeen, the event also helped to promote breast cancer awareness.
The special collection and corresponding in-store event demonstrates how South Asian beauty brand are using their products to support global causes such as cancer awareness.