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Awareness-Raising Cosmetics

Atiqa Odho Cosmetics' is Selling a Special Breast Cancer Awareness Set

— October 28, 2016 — Marketing
Pakistani actress Atiqa Odho recently expanded her cosmetics brand with a new pink-hued set that celebrates Breast Cancer Awareness Month. Not only does the new collection gives consumers a fun way to add a touch of color to their eyes, lips and nails, but it also helps raise awareness for one of the leading causes of cancer death among women.

In honor of Breast Cancer Awareness Month, Atiqa Odho Cosmetics released a special collection that includes three pink-hued eyeshadows, three lipsticks and a nail polish. In order to show off the new collection, the brand held a live makeup session at the Alpha Supermarket in Karachi, Pakistan. In addition to hands-on demonstrations from Master Stylist Mahjabeen, the event also helped to promote breast cancer awareness.

The special collection and corresponding in-store event demonstrates how South Asian beauty brand are using their products to support global causes such as cancer awareness.
Trend Themes
1. Breast Cancer Awareness - Opportunity for cosmetic brands to create products and campaigns that raise awareness for breast cancer.
2. Cause-based Marketing - Cosmetic brands can leverage social causes to create special collections and events that generate buzz and support important issues.
3. Live Makeup Sessions - Interactive in-store events and live makeup sessions can help cosmetic brands engage with customers and showcase their products.
Industry Implications
1. Cosmetics - Cosmetic brands can create awareness-raising collections and events to support causes and resonate with socially-conscious customers.
2. Beauty - Beauty brands can collaborate with influencers and stylists to promote their cause-based collections and engage with their target audience.
3. Retail - Retailers can partner with cosmetic brands to host in-store events and create unique experiences that drive footfall and customer engagement.
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