Instagrammable WELLth

Wellness is pushed as a status symbol through design-conscious health

Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability."
SCORE 6.4
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80,157 Total Clicks
Sep 15 - Jul 17
This Quarter and Warm
BusinessLifestyleHealth
Featured Examples
Transparent Daily Multivitamins - Ritual Multivitamins Contain No Synthetic Fillers or GMOs
SCORE 5.8
This Year and Warm 1,318 Clicks Pub: Nov 15, 16
Transparent Daily Multivitamins
Ritual Multivitamins Contain No Synthetic Fillers or GMOs
Ritual multivitamins are both figuratively and literally transparent. Literally speaking, the capsules themselves allow consumers to see exactly what’s inside, and in figurative terms, the... [More]
Metallic Hydration-Tracking Bottles - The 'ProBottle' Thermal Water Bottle Encourages You to Drink
SCORE 7.8
This Quarter and Hot 1,054 Clicks Pub: Jul 17, 17
Metallic Hydration-Tracking Bottles
The 'ProBottle' Thermal Water Bottle Encourages You to Drink
Busy lifestyles can quickly prevent you from staying hydrated, so the ‘ProBottle’ Thermal Water Bottle is intended to ensure this isn’t an issue at any point. The bottle works by... [More]
Experiential Sports Bra Pop-Ups - The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
SCORE 6.9
This Year and Warm 816 Clicks Pub: Jun 19, 17
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
NikeWomen’s BraHaus pop-up in Toronto was featured in Hudson’s Bay on Queen Street, which was created for the purpose of providing a fun and interactive method of advertising Nike’... [More]
Warrior-Inspired Supplements - Wild Health Warriors Makes Chinese-Inspired Supplements for Health
SCORE 5.6
This Year and Warm 564 Clicks Pub: Dec 28, 16
Warrior-Inspired Supplements
Wild Health Warriors Makes Chinese-Inspired Supplements for Health
Wild Health Warriors is the name of a new producer of supplements for health that takes cues from Chinese practices. Its product range covers a variety of aids for boosting the immunity system,... [More]
Eclectic Pharmacy Branding - Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
SCORE 2.2
Untested 1,836 Clicks Pub: Sep 24, 15
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
Istanbul-based designer Ipek Eris conceived Rumeli70’s pharmacy branding. Unlike most pharmacies that can be marketed with bare and institutional graphics, this medical retailer is more... [More]
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