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Instagrammable WELLth

Wellness is pushed as a status symbol through design-conscious health

Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability."
Workshop Question - How can your brand accommodate the generational differences between Millennials and those who came before them?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
144,579 Total Clicks
Date Range:
Sep 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:

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