Category
Lifestyle
Assisted Choices
Trend cluster
Category
Instagrammable
WELLth
Wellness is pushed as a status symbol through design-conscious health.
3.9
Trend score
Trend
What is the Instagrammable WELLth trend?
Instagrammable WELLth: The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability."
Trend themes
Themes within the Instagrammable WELLth trend
Three behaviours holding the trend together01
Instagrammable Wellth
Design-consciousness and deliberate "Instagrammability" have made wellness push as a status symbol.
02
Eclectic Pharmacy Branding
Referencing culture and design to make a non-traditional brand experience in the pharmacy industry.
03
Transparent Daily Multivitamins
Emphasizing transparency and natural, organic sources of their product ingredients for discerning health-conscious customers.
Industry implications
What the Instagrammable WELLth trend means for industry
Where the trend changes the playbookFor
Health and Wellness
By promoting curated physical well-being, products and services are being redefined as status symbols.
For
Pharmacy
By cleverly leveraging culture and design, non-traditional branding ideas are disrupting the pharmaceutical industry.
For
Supplements Industry
Innovative packaging and unique product themes can help companies stand out in a crowded supplements industry.
Workshop question
How can your brand accommodate the generational differences between Millennials and those who came before them?
Trend signals
Trend signals for Instagrammable WELLth
Trend score 3.9 out of 10, from popularity 51%, activity 57%, freshness 8%.
Popularity51%
Activity57%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Instagrammable WELLth trend
5 featured examples from Sep 24, 2015 to Jul 18, 2017CategoryLifestyle
Metallic Hydration-Tracking Bottles
The 'ProBottle' Thermal Water Bottle Encourages You to Drink
The smart hydration tracking trend presents opportunities for companies in the smart home appliance industry to create innovative products that integrate with smartphone apps.
CategoryLifestyle
Transparent Daily Multivitamins
Ritual Multivitamins Contain No Synthetic Fillers or GMOs
Opportunity for companies to challenge traditional brands by offering transparent, minimalist and bioavailable supplements that align with consumer demands for responsible and eff…
CategoryFashion
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
Innovative retailers can benefit from creating interactive and personalized experiences that showcase their products and brand.
CategoryLifestyle
Warrior-Inspired Supplements
Wild Health Warriors Makes Chinese-Inspired Supplements for Health
Opportunity for disruptive innovation in the health supplement industry by incorporating Chinese herbal practices into new product offerings.
CategoryMarketing
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
Disruptive innovation opportunity: Embrace innovative branding and packaging techniques to differentiate pharmacies and attract customers.
