Lulu & Marula is a line of 100% natural skincare products that are made with care by hand in Johannnesburg, South Africa. The assortment of beauty products in the range, such as balms, masks, toning face mists and oils are enriched with botanical oils, extracts and water for the purposes of bringing clarity to the body and mind. The brand calls its nourishing skincare solutions "100% natural skinfood."
As well as being admirable for its formulas that are free of chemicals, perfumes and any preservative ingredients, the products support local farmers and are not tested on animals.
Individual products in the Lulu & Marula range are categorized by purpose, such as calming, soothing, energizing, nourishing and purifying. In addition to being able to purchase each healing product individually, the themed sets are also sold in kits.
Why This Trend Is Growing
- Natural Skincare
- The trend of natural skincare products presents an opportunity for innovative formulations using botanical oils and extracts.
- Supporting Local Farmers
- The trend of supporting local farmers in skincare products creates an opportunity for brands to build sustainable and ethical partnerships.
- Themed Skincare Sets
- The trend of themed skincare sets allows for curated collections that cater to specific skincare needs.
Industries Being Reshaped
- Skincare Industry
- The skincare industry can capitalize on the trend of natural skincare products by developing and promoting their own botanical-based offerings.
- Agriculture Industry
- The agriculture industry can explore partnerships with skincare brands to supply botanical ingredients and contribute to sustainable farming practices.
- Beauty Retail Industry
- The beauty retail industry can promote themed skincare sets as a way to provide customers with curated collections that address their specific skincare concerns.
