Category
Lifestyle
Assisted Choices
Trend cluster
Category
Packaged
Ritual
Maker culture becomes less hands-on, but remains intimate through ritualism.
3.7
Trend score
Trend
What is the Packaged Ritual trend?
Packaged Ritual: Products that are bundled together to encourage specific rituals fall within the halfway point between maker culture and convenience. No assembly is required; however, the action encouraged is still an interactive step, allowing consumers to enjoy the best of both worlds within a brand new occasion.
Trend themes
Themes within the Packaged Ritual trend
Three behaviours holding the trend together01
Packaged Ritual
Product bundling design to encourage specific rituals falls within midway point between maker culture and convenience.
02
Customized Beauty Products
Natural ingredients in highly concentrated serums that users can mix to create personalized skincare treatments.
03
Alternative Wellness Treatments
Increase in demand for alternative care products to promote holistic and passive self-care routines.
Industry implications
What the Packaged Ritual trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
Integrate products bundled together to encourage specific rituals in product lines.
For
Beauty and Skincare
Create personalized beauty treatments from natural, highly-concentrated serums.
For
Wellness and Alternative Care
Develop and promote alternative wellness treatments to attract consumers seeking passive self-care routines.
Workshop question
How could you expand your product's usage into a ritual? What could you bundle with it to encourage that approach?
Trend signals
Trend signals for Packaged Ritual
Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%.
Popularity59%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Packaged Ritual trend
6 featured examples from May 31 to Dec 9, 2016CategoryLifestyle
At-Home Reflexology Kits
Saje's Foot 'Reflexology Rituals' Set Balances with Essential Oils
The wellness industry can capitalize on the growing interest in alternative wellness treatments by developing and promoting foot reflexology services and products.
CategoryLifestyle
Clean Beauty Boxes
CAP Beauty's HBFit Health CAPsule Promotes an Inner and Outer Glow
Developing subscription services that provide customers with regular deliveries of clean and natural beauty products.
CategoryLifestyle
Chakra-Balancing Bath Sets
Gemstone Organics Creates Ceremonial Bath Kits for Self-Love
Disruptive innovation opportunities for companies in the self-care industry to develop unique bath sets and holistic wellness kits.
CategoryLifestyle
Customized Skin Care Lines
These Kits Target Skin Problems That Are Specific to the User
Skin care companies can innovate by catering to customers' unique skin care concerns and offering potent and personalized solutions.
CategoryFashion
Coffee-Based Skincare Kits
Frank Body's Babe Island Kit Helps to Protect Against Winter Weather
Skincare companies can develop coffee-based products for exfoliation and hydration to cater for those in need of protection against the harsh winter weather.
CategoryLifestyle
All-Nighter Prep Kits
The Conceptual Night Owl Relief Kit Combats the Effects of Staying Up Late
The growing wellness sector presents opportunities to integrate Night Owl Relief Kits into existing product lines.
