Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Contemporary
Quaint
Embroidery and stitching overrules minimalism as the mark of the modern home.
4.8
Trend score
Trend
What is the Contemporary Quaint trend?
Contemporary Quaint: Futuristic tech-driven home decor has increased in popularity in the digital age, breaking into the mainstream. As a divergent response, some consumers are seeking more warmth and implementing embroidery, soft textures, and homemade pieces into decor. Though this doesn't enhance home function or convenience the way a connected kitchen, for example, would, it does satisfy an emotional need.
Trend themes
Themes within the Contemporary Quaint trend
Three behaviours holding the trend together01
Handmade Decor
The popularity of handmade and DIY home accessories is gaining traction as consumers seek a sense of warmth and individuality in their living spaces.
02
Traditional Crafts
Consumers are incorporating traditional crafts such as embroidery and stitching into modern home decor, creating a medley of contemporary and traditional aesthetics.
03
Customization
Customizable home decor items such as embroidered maps and lampshades are becoming more sought after, allowing consumers to create unique and personalized items for their living spaces.
Industry implications
What the Contemporary Quaint trend means for industry
Where the trend changes the playbookFor
DIY and Home Crafts
The DIY and home crafts industry can provide resources and materials for consumers who want to make personalized and unique home decor items.
For
Home Decor
The home decor industry can incorporate traditional crafts and personalized customization options in their products to meet the growing demand for handmade and individualized decor items.
For
Travel and Tourism
The travel and tourism industry can offer embroidered maps and other personalized travel-related products to consumers who want to document their travels in a tangible and visually appealing way.
Workshop question
How is your brand helping consumers get "back to basics"?
Trend signals
Trend signals for Contemporary Quaint
Trend score 4.8 out of 10, from popularity 68%, activity 68%, freshness 8%.
Popularity68%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Contemporary Quaint trend
4 featured examples from Jan 12 to Dec 20, 2016CategoryArt & Design
DIY Macrame Lampshades
Plumen Teams Up with Wool and the Gang for a Fun Lighting Kit
Companies within the lighting industry can create DIY lighting kits to appeal to customers looking for unique lighting solutions.
CategoryArt & Design
3D Embroidery DIYs
You Can Easily Make Abstract Art Pieces with This Calming At-home Project
The craft and hobby industry can leverage the trend of embroidery DIYs by producing innovative and user-friendly embroidery kits for beginners and experienced crafters alike.
CategoryArt & Design
Embroidered Clock DIYs
Fall For DIY's Charming Project is Inspired by High-End Home Accessories
The home goods industry could innovate by focusing on incorporating embroidery as a design element in their products.
CategoryWorld
Personalized Stitched Maps
The Cross Stitch World Map Lets Consumers Visually Document Travels
Travel and hospitality industries can leverage this visual documentation method for travelers to promote loyalty and personalized experiences.
