Category
Fashion
Scaled Restraint
Trend cluster
Category
Inclusive
Youth
Kid-focused fashion brands prioritize demographic neutrality and inclusion.
4.9
Trend score
Trend
What is the Inclusive Youth trend?
Inclusive Youth: Recognizing the need for more inclusive fashion pieces, kid-oriented brands are expanding their reach to include unisex options, clothing for those with physical disabilities and more. Inclusivity not only humanizes a brand, but shows corporate social responsibility for a youth demographic more concerned with empowerment and equality than any other. This transition in clothing and accessories reflects the consumer need to express one's cause in a visible way.
Trend themes
Themes within the Inclusive Youth trend
Three behaviours holding the trend together01
Inclusive Fashion
Clothing brands are expanding their reach to include unisex options and clothing for those with disabilities, showing corporate social responsibility and reflecting the consumer need for inclusivity in fashion.
02
Gender-Neutral Products
Toy, clothing, and product lines that embrace modern notions of inclusivity and acceptance, breaking down traditional gender barriers and appealing to socially conscious parents.
03
Adaptive Clothing
Adaptive clothing lines for kids with disabilities are thoughtfully designed with practical features like snap closures and hidden openings to make getting dressed easier while still offering style.
Industry implications
What the Inclusive Youth trend means for industry
Where the trend changes the playbookFor
Fashion
Clothing retailers are designing products that highlight inclusivity and break down traditional gender binaries to reflect modern social values.
For
Toys and Products for Children
Toy and product lines are aimed at disrupting gender stereotypes with gender-neutral designs and messages of empowerment and inclusivity.
For
Retail
Retailers are expanding offerings to be more inclusive of all consumers, including those with disabilities, to reflect changing societal attitudes towards inclusivity and accessibility.
Workshop question
How can your brand adapt to the more progressive causes that consumers are fighting for?
Trend signals
Trend signals for Inclusive Youth
Trend score 4.9 out of 10, from popularity 71%, activity 68%, freshness 8%.
Popularity71%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inclusive Youth trend
6 featured examples from Jun 8, 2015 to Oct 23, 2017CategorySocial Good
Gender-Neutral Kids Clothing
'Muttonhead' Has Unveiled a New Line of Unisex Clothing for Children
Retailers can capitalize on the gender-neutral kids clothing trend by stocking and marketing inclusive clothing options for children.
CategoryBusiness
Inclusive Child Clothing Lines
Cat and Jack Designed Adaptive Clothing for Kids with Disabilities
The inclusion of an adaptive clothing line by Target's Cat and Jack presents a disruptive innovation opportunity for the retail clothing industry, encouraging other retailers to e…
CategoryLife-Stages
Gender-Fluid Kid's Collections
Jaime King Will Be Launching a Gender Neutral Clothing Line
The fashion industry has a chance to lead the way in the creation and promotion of gender-neutral clothing options, inspiring inclusivity and diversity in the industry.
CategorySocial Good
Stereotype-Fighting Tees
This Gender-Neutral Clothing Line is Designed for All Kids
Opportunity for retailers to cater to a growing demand for gender-neutral clothing options.
CategoryFashion
Adaptive Children's Couture
Tommy Hilfiger Has Made Adaptive Clothing for Differently Abled Kids
The fashion industry can explore disruptive innovation opportunities by embracing adaptive clothing and inclusive fashion to cater to a more diverse customer base.
CategoryBusiness
Gender-Fluid Product Lines
App Makers Toca Boca Debut Gender Neutral Products for Kids
The children's retail industry can capitalize on the trend of breaking down gender barriers and creating gender-neutral products, appealing to a more socially aware audience.
