Kid-focused fashion brands prioritize demographic neutrality and inclusion
Implications - Recognizing the need for more inclusive fashion pieces, kid-oriented brands are expanding their reach to include unisex options, clothing for those with physical disabilities and more. Inclusivity not only humanizes a brand, but shows corporate social responsibility for a youth demographic more concerned with empowerment and equality than any other. This transition in clothing and accessories reflects the consumer need to express one's cause in a visible way.
Workshop Question - How can your brand adapt to the more progressive causes that consumers are fighting for?
Trend Themes
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Inclusive Fashion — Clothing brands are expanding their reach to include unisex options and clothing for those with disabilities, showing corporate social responsibility and reflecting the consumer need for inclusivity in fashion.
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Gender-neutral Products — Toy, clothing, and product lines that embrace modern notions of inclusivity and acceptance, breaking down traditional gender barriers and appealing to socially conscious parents.
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Adaptive Clothing — Adaptive clothing lines for kids with disabilities are thoughtfully designed with practical features like snap closures and hidden openings to make getting dressed easier while still offering style.
Industry Implications
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Fashion — Clothing retailers are designing products that highlight inclusivity and break down traditional gender binaries to reflect modern social values.
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Toys and Products for Children — Toy and product lines are aimed at disrupting gender stereotypes with gender-neutral designs and messages of empowerment and inclusivity.
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Retail — Retailers are expanding offerings to be more inclusive of all consumers, including those with disabilities, to reflect changing societal attitudes towards inclusivity and accessibility.
6 Featured, 48 Examples:
578,468 Total Clicks
Date Range:
Jun 15 — Oct 17
Trending:
Warm
Consumer Insight Topics:
