Anti-aging skincare zeroes in on individual problem areas
Implications - Previously, anti-aging skincare focused in on the face as a whole; however, the age of social media sharing ushers in hyper-visibility on a public sphere. Anti-aging has thus expanded to other areas of the body targeted with precision. This speaks to the increased desire for perfection in the social media age.
Workshop Question - How are you adapting to the modern age of visually driven consumers?
Trend Themes
1. Hyper-targeted Skincare - The increased desire for perfection in the social media age leads to precision targeted anti-aging skincare beyond just the face, such as Innoture's micro-needle patches and Karuna's exfoliating foot masks.
2. Multipurpose Cosmetics - Consumers are seeking out anti-aging properties in products such as 100% Pure's fruit-based preserving lipstick, which offers both color and antioxidants.
3. Hands-free Beauty Devices - The Neck Wrinkle Iron from Omni offers a completely hands-free option that specifically targets one area of concern for anti-aging, different from many handheld at-home devices available.
Industry Implications
1. Skincare Industry - The skincare industry can invest in research and development to create more precision-based, targeted anti-aging products like micro-needle patches and foot masks.
2. Cosmetics Industry - The cosmetics industry can incorporate more natural, multipurpose ingredients like fruit-based pigments and anti-aging creams into their products.
3. Consumer Electronics Industry - The consumer electronics industry has an opportunity to develop more hands-free, wearable beauty devices that offer targeted anti-aging solutions like the Neck Wrinkle Iron.
