Category
Fashion
Scaled Restraint
Trend cluster
Category
Hyper-Targeted
Rejuvenation
Anti-aging skincare zeroes in on individual problem areas.
4.9
Trend score
Trend
What is the Hyper-Targeted Rejuvenation trend?
Hyper-Targeted Rejuvenation: Previously, anti-aging skincare focused in on the face as a whole; however, the age of social media sharing ushers in hyper-visibility on a public sphere. Anti-aging has thus expanded to other areas of the body targeted with precision. This speaks to the increased desire for perfection in the social media age.
Trend themes
Themes within the Hyper-Targeted Rejuvenation trend
Three behaviours holding the trend together01
Hyper-Targeted Skincare
The increased desire for perfection in the social media age leads to precision targeted anti-aging skincare beyond just the face, such as Innoture's micro-needle patches and Karuna's exfoliating foot masks.
02
Multipurpose Cosmetics
Consumers are seeking out anti-aging properties in products such as 100% Pure's fruit-based preserving lipstick, which offers both color and antioxidants.
03
Hands-Free Beauty Devices
The Neck Wrinkle Iron from Omni offers a completely hands-free option that specifically targets one area of concern for anti-aging, different from many handheld at-home devices available.
Industry implications
What the Hyper-Targeted Rejuvenation trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can invest in research and development to create more precision-based, targeted anti-aging products like micro-needle patches and foot masks.
For
Cosmetics Industry
The cosmetics industry can incorporate more natural, multipurpose ingredients like fruit-based pigments and anti-aging creams into their products.
For
Consumer Electronics Industry
The consumer electronics industry has an opportunity to develop more hands-free, wearable beauty devices that offer targeted anti-aging solutions like the Neck Wrinkle Iron.
Workshop question
How are you adapting to the modern age of visually driven consumers?
Trend signals
Trend signals for Hyper-Targeted Rejuvenation
Trend score 4.9 out of 10, from popularity 72%, activity 68%, freshness 8%.
Popularity72%
Activity68%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Hyper-Targeted Rejuvenation trend
5 featured examples from Jan 27, 2016 to May 19, 2017CategoryLifestyle
Exfoliating Foot Masks
Karuna's Slip-On Foot Masks Soften and Revive Rough Skin
Karuna's exfoliating foot masks offer a unique solution for maintaining healthy and beautiful feet.
CategoryFashion
Fruit-Based Preserving Lipsticks
100% Pure's Anti-Aging Lipstick uses Pomegranate Antioxidants
Opportunity for cosmetic companies to develop and market multipurpose products that combine different benefits, such as anti-aging and moisturizing.
CategoryTech
Anti-Wrinkle Skin Patches
Innoture's 3D-Printed Radara Micro Needle Patches Address Anti-Aging
The cosmetic industry can benefit from 3D-printed skin patches and micro-needling skincare to provide innovative anti-aging solutions.
CategoryTech
Wearable Wrinkle-Reducing Gadgets
This Japanese Device Targets the Formation of Neck Wrinkles
The beauty industry can explore wearable technology to provide targeted anti-aging solutions.
CategoryFashion
Line-Softening Face Strips
Bihari Oyasumi Smile Line Beauty Sheets Stop Wrinkles from Deepening
The beauty industry has a significant opportunity in developing products and technologies that offer targeted anti-aging solutions
